Latest Web Design Trends To Warch Out In 2017

We are already a few months into 2017 and there have been some visible trends in website design and development. While some of these are already making waves, others are still in the adoptive stages. Yet, all of these trends are poised to make it big in the coming time. Here are a few web design trends that every web development company should watch out in 2017:

Responsiveness

The trend of responsiveness is nothing new but it is going to be big in 2017 too. A responsive design is the one which enables the site to deliver the content effectively irrespective of the device it runs on. Whether a user is running it on a computer, mobile, or tablet, the experience would be equally good. This design trend goes in line with the mobile-first approach as mobile users account for a major chunk of online visitors today. Another reason why this trend is going to retain its importance is the change in Google’s ranking algorithm in 2016. The new algorithm lays stress on responsiveness as it boosts the ranking of those websites which are mobile-optimized. CSS media queries serve as the perfect solution for building such responsive sites.

Conversational UI

2016 has been the year of conversational commerce and this trend will be well visible in the website designs of 2017 too. As the name suggests, conversational refers to natural language interfaces such as chat and messages. Developers will be seeing AI-powered bots with a new perspective as these make powerful tools for sales automation and customer retention. The focus will be on adding a human touch to technology so that people are able to connect better with the brands.

Genuine Photography

Most website design services will rely on authentic photography instead of stock images. They do not take professional photography as a big investment as original imagery goes a long way in building trust and reliability for the brand. Marketing surveys have shown that authentic photographs enhance the chances of conversion for the website. Engaging, real-life images will thus be preferred for brand storytelling.

Animations And Illustrations

Animations too have been around for some time now and are still in vogue. Rich animations support storytelling and make the website content more intuitive and interesting. Even the simplest of layouts are made interesting with animations and these add value to the website. While animations will hold forte, illustrations will be in extensive usage too. These illustrations will reflect the brand idea as well as product/service offered.

Rich Typography

Another trend that is already being spotted in the website designs this year is that of rich typography. Web designers are going experimental with the choice of typefaces, opting for bold styles and contrasts. Integration between texts, images, and videos will also be used to engage the users. Additionally, use of larger typefaces will make paragraphs more eye-catching as well as break the monotony of long scrolling pages.

Web designers and developers are already incorporating these trends in the websites and would continue with them further in the year. Adopting these latest design trends will ensure that your business website becomes an instant hit.

At Orange Mantra, we offer the latest and the best in web technology to suit diverse requirements of clients across different industry verticals. We bring together 15 years of experience and expertise to serve global clientage.