Some Current Web Design Trends We Use To Benefit Our Clients In The New York Area

Forging ahead at the forefront of website design in New York is important when you are a digital agency helping local firms with their presentation, marketing and sales.

So, as a thriving web design company in New York, Hummingbirdwebdesign.com is pleased to showcase a few of the key web design trends for 2017. We’re designing with elements that look modern and fresh and provide an optimum user experience.

The trend away from skeuomorphic user experiences is continuing, meaning interfaces that include design motifs(icons) that emulate physical objects, such as an online calendar with the appearance of a Rolodex address book. Such designs have fallen out of favor with both web developers and members of the public, following Apple’s move away from them for their iPhone and iPad operating systems, and this will in turn continue in our website design for NY firms, where we aim for a cleaner, more minimalist design approach.

The current leading trend is ‘Mobile First’, because of the growing proportion of websites viewed these days on mobile devices like smartphones and tablets. Indeed, more websites were viewed on mobile devices than desktop PCs for the first time in October 2016, so this accelerating trend will continue. Google awards mobile optimized sites with better search rankings, so that is a compelling driver for web design New York, and one that we follow.

This practice of Mobile First web design is reminiscent of the way that the leading pop music producers in the 1960s made music primarily to sound as good as possible on hand held ‘transistor’ radios and car radios, as opposed to jukeboxes and domestic ‘gramophones’, as most people were listening to pop music on these mobile devices.

Mobile touchscreens mean that long scrolling website displays, moved along by fingerstrokes on smartphones and tablets, are becoming increasingly used. Parallax scrolling is a popular feature here, where a background image under some text moves more slowly than the text when the page is scrolled, creating a pleasing three-dimensional effect.Regarding colors, the trend is for bright, primary colors and color gradients which can be coded to be either subtle or strong, depending on the varied needs of web design clients in NY.

Another popular feature is big, attention-grabbing typography with concise and powerful statements to grab your attention as you scroll. The new Cascading Style Sheet system, CSS3, enables beautiful font outlines and shadows to be easily coded to boost readability and provide cool text effects. Also, Google has recently introduced hundreds of interesting web fonts which can easily be incorporated intoweb design codes, so website design in NY benefits from these new font styles which can be chosen to fit the diverse offerings of firms in the New York area.

Responsive design is a key requirement when designing websites for mobile devices. Responsive designs enable the website images and texts to automatically adapt and seemingly flow like a liquid into different screen sizes and re-orientate to suit how you are holding the smartphone or tablet, whether you are holding your mobile device sideways or portrait style. We make sure that our sites have been built with the necessary codes to be fully responsive to provide the most pleasing user experiences.

The ability to create sites with a fast page loading speed is important, because our clients demand sites that load quickly. And rightfully so, Google will penalize a slow loading website. Scalable Vector Graphics ‘SVGs’ are a key weapon in the page speed battle because in addition to being able to flow responsively into different screen formats, SVGs are code based which speeds up their page loading time.

This is the syndicated copy of an original article posted at http://hummingbirdwebdesign.blogspot.com

Nancy Verdi designs dynamic and affordable websites for start-ups, small businesses and organizations by utilizing the most current technology and CMS. You can reach her at: nancy@hummingbirdwebdesign.com