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Importance of Competitor Analysis in SEO

Author: Stuart Spindlow
by Stuart Spindlow
Posted: Apr 14, 2017

Except the changes it makes on the client’s website, it is generally believed that the SEO agency has zero control over what is going to appear on the search engine result page. However, this is not always the truth. Often the company and there SEO agency they hire can have a definite impact on what is going to appear on the search engine result page by actively monitoring the competitors and reporting them to the authorities when they do something which is explicitly (or even implicitly) forbidden by the search engines. The SEO techniques which fall inside the allowable boundary are often called white hat SEO or ethical SEO this is a commonly used phrase which means the prohibited SEO techniques have not been utilised in the SEO campaign.

Who can be called your competitors? Every company has at least a few companies who can be direct competitor by offering the same products or services as the company is offering. Mostly, competitors are of same general size because someone who provides local SEO services in Bangkok is surely no competitor for a globally renowned brand. Whether these competitors are using SEO techniques or not, whether they have ethical SEO campaigns or not, you should continuously keep an eye on what they are doing or not doing. If they have maintained an in-house SEO expert or they have handed the duties over to an agency, you will have the peace of mind that the you are so well aware that you can overtake his SEO campaigns anytime you wish. If they start a SEO campaign, whether with a dedicated SEO expert or by hiring an agency, you can always know the sales they are getting by checking the keywords they are targeting. You can also check whether they are sticking to the guidelines of ethical SEO or not.

It is illogical to expect that the searchers will choose between you and your direct competitors. They will consider every company which comes up in their search for the products or services they need. This is why your broader definition of competitors should include every company who are targeting the keywords you are targetting as well. If your hired SEO agency or your dedicated SEO manager doesn't keep an active eye on the developments, you will miss out some prominent competitors. Looking at the search results, you can also spot new competitors and new areas to improve your campaign.
About the Author

SGF Services Thailand is one of the leading SEO Company in Bangkok; we offer comprehensive and customized SEO solutions suiting client’s requirements. Request a quote online keep your online business on the right track.

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Author: Stuart Spindlow

Stuart Spindlow

Member since: Jan 20, 2017
Published articles: 8

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