SEO in a Nutshell

New to SEO? Well, after reading this post you might get a clear understanding. SEO is actually quite simpler than you think. SEO basically stands for Search Engine optimization, includes activities aiming to improve the search engine rankings of your website. Let’s get more precise. I am sure most of you must have used Google at some point or another. Say you want to search for your favorite restaurant in your locality, surely when you hit enter Google displays millions of results. So do you scroll through all of them? No, right! We always end up hitting the top five or six results that displays on the page. Now the question arises who decides these rankings? Do all these posts keep shuffling regularly? Does anyone has to pay extra ton of dollars to get on top?

Relax! We’ll answer all your questions one by one. First let’s understand SEO in detail.

What is SEO?

Search Engine Optimization or SEO is an activity which aims that a particular website can be found on search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. It is the process of getting traffic from search results on search engines.

There are various major players in the market namely Google, Bing, Yahoo and so on, who displays all such content and local listings. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

How are SEO services conducted?

An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines. Generally, a business tries and hire a seo expert to improve its organic Google search result listings in order to create more lead generations for the business.

Why SEO is important for Business?

SEO’s unfair characterization as a kind of alchemy over the past decade has caused many savvy business people to devalue its importance as part of a good, and even large businesses have somehow underestimated their business value and beliefs. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. SEO helps a business in generating leads, makes a brand more credible in long term aspect.

So in short no SEO, no traffic therein no leads. If a business needs to survive in this competitive market, they should surely aim for a good SEO strategy.

5 Top reasons that make SEO important

We have outlined the top 5 reasons to help you understand (or remind you!) why SEO is awesome.

1. Brings Traffic : Having optimized tags and descriptions helps to increase click through rate, which resultantly brings qualified web traffic to the website.
2. Let’s you know where you stand : SEO helps us in getting a clear stand about where we stand. Ir provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so that there are no qualms.
3. Cost Effectiveness : SEO's inbound nature helps businesses save money as opposed to outbound strategies. It only targets users who are actively looking for your products and services online.
4. Increases Site usability : SEO rearranges the site's architecture and links to make it more user friendly in case user needs to search for a particular phrase the process becomes quiet easier and faster.
5. Brand Awareness : Making your website seen on top positions of search engine results translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to pick your brand amongst other competitors, and helps in building a more trustworthy image of your organization.

SEO Services in Jaipur

A lot of startup companies are offering SEO Service Jaipur. There are numerous benefits of SEO we’ve tried to highlight few of them in this article. There are many more and these services and the impact they can have on your business can’t be overstated.

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Rimzhim Sharma is a technical content writer and freelance blogger. Author has three years of writing experience. She covering wide range of topics in information technology.