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Do Digital Signage in Retail Increase Business Brand Visibility?

Author: Geoffrey Bessin
by Geoffrey Bessin
Posted: Apr 19, 2017
digital signs

Businesses nowadays prefer real-time digital platforms to traditional marketing signs for more effective visual communication. Digital signage allows content dissemination and business promotion that grabs and keeps audiences’ attention. This is especially important in retail environments where you constantly have to compete with high stimuli, ranging from colorful product displays to promotions, and even ambient sounds and consumer chatter. Whether you want to display content that is educational and informative, directional, entertaining, or a combination of all, digital displays offer a dynamic platform where you can enhance retail branding and push your marketing campaigns in a more creative and effective manner.

Digital signage increases brand visibility in retail settings by being a captivating interior/exterior feature of the establishment. Digital signs can instantly improve customer experience the moment they walk up to and into your store. Digital signage is useful in directing visitors to certain areas of the store or to product highlights that you want to upsell. Once these customers have been led to the spot, you can then use digital signs to engage them even further by showing them interactive information that can influence their purchase decision. For instance, your welcome screen right in front of the store can direct interested customers to a highlight display where they can pick up and touch products. To add interaction, a touch display may also be installed right next to your product highlight, where customers can pull up information about the product and its features. Digital signs serve as silent (and sometimes talking) sales agents, allowing you to interact with consumers and increase brand recognition as they experience your brand. Adding digital signage to your retail establishment not only improves your store’s aesthetics but also your ability to interact with and engage customers.

Because digital signs are computer-powered, content management is also easy across your screens regardless of whether you have just one screen or several signage screens to manage across your retail establishment. It is easy to create, organize, and manage digital playlists with simple to use, cloud-based platforms as well as to integrate news feeds, social media elements, and promotional materials of products and services using digital signs. This means more uniform messaging across your platforms, helping you maintain consistent marketing messages that are true to your business and brand. This kind of marketing power is invaluable in today’s highly competitive retail industry and companies that offer digital signage hardware and software systems can help you get started, according to your business’ needs.

About The Author:

This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specialized in finding practical touch screen software solutions.

About the Author

Interactive Touchscreen Solutions - IntuiFace

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Author: Geoffrey Bessin

Geoffrey Bessin

Member since: Sep 15, 2014
Published articles: 88

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