6 Downright Easy Ways to Improve your SEO Ranking
Posted: Apr 21, 2017
Improving SEO Ranking involves quality content, page load speed, use of multimedia and much more. Let's not restrict this only to Keyword Optimization.
Have you ever wondered why after instilling so much efforts in incorporating effective SEO strategies you still come out empty handed?
No, then let us enlighten you.
A website designing company believes that the best way to improve their SEO ranking lies in integrating relevant "keywords" and nothing else.
Well this is where most companies go wrong. Keyword optimization is indeed an important parameter in improving your SEO ranking but still there are few other aspects that demand your attention.
Keep one thing in mind search engine algorithms not only evaluate the efficiency of your keywords on pages, or in the meta data in comparison to a visitor's search terms, but they also take into consideration aspects such as the duration visitor stay on your site, broken links, pages explored, bounce rate, inbound and outbound links and so on.
Improving user experience and usability of your website can help immensely in improving your SEO ranking. And how you can achieve that? You just need to follow these simple steps.
Compelling Content: Ever heard of "Dwell time"? "Dwell time" is the duration for which visitors tend to stay on your website and in return affect your SEO ranking. And this can only be accomplished when you provide users relevant content to stay longer on your site and devour that information. Studies suggest that content ranging from 2,000 – 2,500 words tends to rank the highest in search engine results.
Page load Speed: Search engines "Google" and "Bing" take into evaluation page-loading speed in their website ranking computation. There are innumerable ways to increase page load speed, ranging from catching plug-ins, insuring your code is clean and smooth-running, alleviating the number of plug-ins, up surging image sizes and minimizing redirects.
Image Size Optimization: Apart from the format of the image file and the image size, there are other appropriate ways to ensure your website images are uplifting your SEO ranking. Using specific keywords for your image file name, alt tag, title, description and caption can prompt pertinence of your content to search engines.
Outbound Links: If you want your content to come out more applicable and useful, you can simply link out to varied authority sites for more detailed and comprehensive information your readers can consume. By doing so it will send signals to Google and improve your SEO ranking. But understanding the dark side, too many outbound links can be distracting and make the content hard to get through.
Broken Links: You'll never revisit a website after coming face-to-face with 404 error as your landing page. Broken links are considered bad for usability. Search engines also consider these broken links in their SEO ranking algorithm and often label such sites as bad, old fashioned and neglected. There are numerous tools and apps to ensure your website is broken links free such as Screaming Frog SEO Spider Google, Webmaster Tool, W3C Link Checker etc.
Use of Multimedia: "All content and no multimedia makes website a no go area". Understand this not all visitors are privy to loads and loads of text, some are more so genuinely in watching videos, images or slideshows. This also defines your commitment towards reaching out to maximum customers in more than one way and this is what is registered by search engines in improving your SEO ranking.For more advice on this subject, one may get in contact with an eminent website designing company in Delhi, such as Web Solution Centre. Call today!
Mr. Gurjeet Singh is a freelance web designer who loves to spread his knowledge through his proficient writings.