How address autocomplete has significantly increased business opportunities

Address autocomplete is a small yet significant feature which, as the name suggests, allows a user to complete the address details based upon a unique identification parameter known as primary key. The primary key may be a customer code or mobile number which uniquely identifies one user over another. This feature is not only used in offline dealings like that of a home delivery order placement in a restaurant but is majorly used in online businesses like an E-commerce store, where it significantly reduces the total time required by a customer to place an order, thereby making them more enthusiastic and inclined towards frequent purchases from the same online business.

This feature also allows a business to store the location data of each user which can be used for location-specific data analytics to understand the type of consumer group which is engaging with the business, and allows the business to take strategic decisions and plan the future course of expansion accordingly.

The location-specific data on GIS software also helps in various other industries. For example, in telecom industry, it can be used as a telecom network planning tool where the existing network can be laid out on a digital map and based upon various data sets like user density, availability, cost-effectiveness, etc. the decisions can be taken. Planning can be done for downtime secondary network support, expansion of network, etc.

This allows the telecom companies to take quick and effective decisions, create a seamless planning environment between various resources involved in the planning stage who, at times, are located at different locations, iterate and simulate various options and see their results in visual analytical form on a map so as to know which of the possible options is the best for that specific decision, reduce downtime of the network, reduce the time required to locate the fault in network and be in a position to quickly rectify it, plan expansion and see what its results are going to be without even laying a single physical asset in the designated location. Therefore, GIS solution play significant roles in both address autocomplete feature and telecom industry.