Why PASO (Personal assistance search optimization) is the future in Digital Marketing?

Personal Assistants are far from being just digital assistants who are entrusted with executing the daily chores. In fact, they can be termed as the future of SEO and thus their value in terms of SEO as a part of digital marketing is quite high. If you are digital marketing or SEO fan then you should know Siri and Google Assistant. These two are considered to be the most popular Personal Assistants (PAs). These two are often used by most people to regain information. And, the information that these PAs receive is undoubtedly somewhere from the web. As mentioned earlier, PAs are definitely going to be the future of SEO thus resulting into a new category named Personal Assistant Search Optimization (PASO).

Have good presence on Smartphones

Due to their portability and flexibility, personal digital assistants are great to have. Their portability is due to their presence on smartphones, though they can be on computers, any of the home devices and any device connected to the internet of Things. It’s been many years now to be a part of the iOS smartphone platform. Similarly, one can also locate the other PA, Google Assistant on Google Pixel, the Allo app and many other Android phones. An internet marketing agency in India would be a great source to know about theses PAs as it would be a part of the services offered. One more advantage of having these portable PAs is they ley people use their hands-free, assistants to avail the information required. That’s of course a great amount of benefit and convenience level as we move towards the future of digital marketing

Users get Customized results from PAs

Another reason that PAs are considered to be the future of SEO is due to the fact that the search results are customized as per the user’s requirements. There are primarily two reasons for it: First, we all know the fact that people frequently use the PAs on their smartphone, which further states that the result can be or are often specific to a location. And second, there’s some proportion of artificial intelligence (AI) in PAs to make sure that responses are as per the user’s anticipation. Also, the AI quality in digital PAs can be seen improving significantly in the near future.

PA results into Fewer Search Results

When we Google a phrase, almost all the times we find numerous search results, at time uncountable. Those who have nothing to do even find it difficult to get through to the exact link they wish. However, with PAs you won’t find such results as they generally return with fewer results, to be precise 1 to 4. This makes easier for the users to look for what they want without having to waste their time on scrolling the pages. So, from this you can make out the significance of PAs for any SEO company in India to include them as a part of their service offerings.

Though PASO is a new term for now, it’s important for the Search Engine Optimizers (SEOs) to get acquainted with it right now, as it’s surely going to be a part of their future strategy.

Author Bio:

Bal Rai is an Internet Marketing Consultant at eTrack Media, one of the leading SEO Company in India (http://www.etrackmedia.com) that provides the best web design and development services, SEO Services in Mumbai (http://www.etrackmedia.com/services/search-engine-optimization-seo/).

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.