Digital Marketing Training in Bangalore, Institute

What is digital marketing?

Digital marketing means actively promoting products and services using digital distribution channels as an alternative to the more traditional mediums such as television, print and radio, etc.

Today’s consumer is more cognizant of the marketing messages all around them, leaving them more likely to tune out advertisements or other forms of marketing communication. In the "golden age" of television, an ad on one of the big three networks could reach 70 percent of the viewing audience.

According to Seth Godin (author of Permission Marketing) today’s consumer receives roughly one million marketing messages a year on average.

Overwhelmed consumers are becoming adept at tuning out marketing messages:

E-mail filters to block spam. Digital video recorders (DVRs) to skip commercials. Caller ID to screen telemarketers. Recycling direct mail pieces without opening them.

Overwhelmed consumers are becoming adept at tuning out marketing messages: The Big Four networks (ABC, NBC, CBS & Fox) all filed lawsuit against satellite cable provider Dish Network in 2012 after it brought front a new DVR feature that allows Dish viewers to automatically skip commercials

Business and marketing professionals refer to this saturation as "clutter": Clutter is a major problem for today’s marketer. The cost of selling has almost tripled over the past. Decade. Today’s consumer has a broken trust with traditional marketing means (broadcast media, print media etc.)

Marketers today find ways to effectively cut through the clutter if the firms they represent are to financially thrive. Today’s digital marketers must become more creative and free thinking in their approach to promoting company products and services. Sports, entertainment and event marketing provide an effective means for cutting through today’s marketing clutter.

How are marketers adjusting. Digital marketers turn to technology to help reach target consumers. They are Internet marketing. Mobile marketing, Social marketing, Viral marketing.

The goal for digital marketers is to focus on interactive elements, encouraging consumers to participate in the marketing process. U.S. interactive marketing spending will reach $55 billion by 2014, making up 21% of all marketing spending, according to a report issued by Forrester Research. The Internet has given consumers a voice, a publishing platform and a forum where their collective voices can be heard, shared and researched, creating a more powerful and educated audience than ever before.

Consumer-Generated Media (CGM) : The millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands.

Blogs Message boards and forums Social media Discussions and forums on large email portals (Yahoo!, AOL, MSN) Online opinion/review sites and services/ feedback/complaint sites.

Mobile marketing refers to two different marketing means: one refers to marketing on or with a mobile device (such as a mobile phone) while the other (more traditional) is meant to describe marketing "on-the-go".

In 2012, Americans alone sent over 2.2 trillion text messages (that's an average of 19 messages per American each day). Mobile advertising raked in $8.9 billion in 2012, an 82.8 percent increase from 2011. One of the main drivers of this growth is the fact that most consumers have mobile devices on them nearly all the time, and the always-connected nature of the device.

In a study conducted in 2013, researchers found that nearly 14 percent of smartphone and tablet owners used their devices to watch television. NBA star Dwayne Wade released a fitness app called "Dwayne Wade Driven" in 2013 (coincidentally the same day that the team was celebrating its third NBA championship with a parade and rally in downtown Miami) that offers customized training programs and videos for basketball players and other athletes.

Digital Marketing Strategies: Perhaps the most commercially successful app developed by a major league sports property, Major League Baseball’s "At Bat" app reached 6.7 million paid downloads for the 2012 season, shattering the previous record. In 2013, the NFL re-launched its app, providing fans with the ability to watch the NFL Network and NFL Redone on their mobile devices, watch highlights and access other video clips (including videos on demand that had previously only been available to Verizon customers). Fans can now also listen to audio broadcasts from games (in English or Spanish), listen to NFL podcasts, manage and track their fantasy football teams, shop for NFL gear on NFL.com and purchase tickets to games through the NFL Ticket Exchange.

The NBA's Jam Van tour is an interactive basketball program that travels from the United States to China. The Jam Van is a 67-foot 18-wheeler that transforms into 8,000 square feet of basketball and interactive "off-court" activities. The Green Bay Packers’ annual "Tailgate Tour" visits five Wisconsin communities in five days during the summer while raising money for local non-profit organizations via tailgate parties at each stop. Along the way, the "Tour" also makes unannounced stops, often at schools.

In today’s digital marketing era, harnessing the power of social media has become a top priority of sports and entertainment properties of all shapes and sizes. Athletes, cricket stars, coaches, celebrities, leagues, teams, events and corporate sponsors are all shifting the focus to digital marketing strategies as they compete for attention in the social media space. Among team sports internationally, the Los Angeles Lakers are the only non-soccer team to rank among the top five in most combined Twitter followers and Facebook fans in 2013 (as of August) (they rank fifth behind FC Barcelona, Real Madrid and Manchester United and Chelsea).

Why is social media important to a sports or entertainment marketer?

Facebook: More than 1 active billion users

Google+: 359 million active users, up 33 percent from the number of users in 2012

LinkedIn: 225 million professionals and growing at more than two members per second, representing every company on the Fortune 500 in over 200 countries

Twitter: Over 555 million registered users, more than double the number of users in 2011 but users are actively engaged, "favoriting" more than 1.6 billion tweets in May of 2013 alone.

Sccm Training in Bangalore,Sccm Institute in Bangalore,Scom Institutes, Virtualization, Sccm 2012,Sccm 2012, System Center Training,Best, Institute, Course, In, Online