The Ultimate Onsite SEO Cheat Sheet

Over the past few years, on-page SEO has experienced notable changes. SEOs have had to come up with better ways of optimizing sites to make them search engine friendly. The coming of multiple Google Algorithm Updates like Hummingbird, Penguin, and Panda further changed the way in which owners had to structure their sites in order to boost their SEO efforts. What most people are yet to understand is that reaping big from on-page SEO isn’t just about doing what everyone else is busy doing; you need to move a step further and embrace that which they continually ignore. What then should you focus on? This guide provides you with the perfect start!

Website Speed

According to a recent survey, 47% of regular Google users expect websites to load in less than two seconds. More interestingly, half of online shoppers in the United States admitted that they couldn’t buy from e-commerce sites with low speeds. It’s not just the users who do not like slow sites; search engines have a similar issue too. Google cares about user experience and anything that goes against users’ satisfaction calls for trouble. To boost your conversion rates and make your pages more likely to top SERPs, you need to enhance the speed of your site.

You can take advantage of several tools to confirm your current page load time. Even better, you can identify your competitors and check the speed of their sites. Sites like WhichLoadsFaster.info work perfectly well in providing such information. Thereafter, you can work on ways of boosting the speed of your site by visiting lasvegaswebdesignco.com website link.

Meta Tags and Meta Descriptions

It is fair to start by admitting that the influence of Meta tags has changed significantly over the past years. However, they are still worth investing in. So which kind of tags do you need to focus on?

• Title Tags; they are meant to define titles of pages and documents. Be sure not to duplicate sections of the page content when writing. It should be precise and descriptive, below the 60-character mark.
• Meta Descriptions; they might not contribute directly to the ranking of pages but they definitely influence the click-through rates. You should have a short but elaborative Meta description that summarizes your content.

Ease of crawl though

Many people think of search spiders as intelligent and very elaborate. Well, that might be true but not to the extent you have been imagining. If your site has broken links, the spiders will not crawl through to locate the right ones. They will stop at that point and what follows is poor performance. Optimize the links within your site and ensure the search engines find it easy to locate content within your site. You need to focus on interlinking internal blog pages. They will have an easier time picking a new content link from the homepage than individually searching for it.

On-page SEO is an essential component of SEO strategy. To reap the maximum benefits, you need to go beyond the routine practices. Spend time implementing the aforementioned strategies; you’ll be glad you did.

Sujain Thomas is Data IT professional and blogger