5 Effective Ways to Reduce Your Bounce Rate

Bounce rate is one of the most underrated and misunderstood subject in Google Analytics. Let us shed some light on this intriguing topic and learn effective ways to reduce bounce rate of your website and increase conversion rate and sales.

So now before jumping straight to the tough part lets go through the easier section, that is let's have a clearer picture of "What bounce rate is"? and later we can talk about the all downright easy ways to reduce it.

So Bounce rate, in a nutshell is the percentage of single page visits (or web sessions). It is the number of times the visitor visits your website but leaves from the landing page without exploring your site any further.

Adjust the Bounce Rate: The most efficient way of alleviating your bounce rate is by simply adjusting it by computing the time spent on the page. This way you'll get the actual bounce rate of your website. There are several cases in which you can get conversions through bounced visits. For e.g. In blogs, news and publishing sites visitors come and leave from the landing page after reading the latest news/ article.

Reduce the bounce rate in the profit Index: Profit index is the complete database of all the most frequently viewed pages of your site. So you need to reduce the bounce rate of the pages in the profit index if you want to enhance your conversions.

Stop using keywords that are Garnering Low Traffic: You needs to stop using those keywords that are not directly related to your company's offerings. This will fetch you nothing but visitors bouncing the moment they arrive on your website.

Design landing Pages that are solving Visitor's Queries: Listen carefully, even if you are getting the right amount of traffic but your landing page is not up to the mark or they are not satisfying customer's query, then unfortunately you'll have hard time retaining visitors on your website.

Develop short but gripping Content: Nobody is interested in reading paragraphs and paragraphs of content when a visitor first visit your site. Because even if your content is relevant but too lengthy and complex, you can expect high bounce rate.

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