Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

Ad Tracker for Excel - Here's What You Need to Know

Author: Morris Edwards
by Morris Edwards
Posted: May 22, 2017

In light of recent news, it is revealed that both Microsoft and Facebook have collaborated with one another, forming a partnership of sorts to create a brand new add in for Excel that specialises in assisting advertisers with their efforts of social media advertising expenditure tracking. The new Excel Ad Tracker works to improve on the process of data gathering and report creation within excel based on ad tracking in Facebook, so advertisers can build/share common reporting templates, as well as download their performance data right into their excel worksheets without having to trouble over manual integration!

The Ad Tracker for Excel, otherwise known as Facebook Ad Manager for Excel, promoted data integration from multiple advertising accounts without manual downloads. Refreshing can also be the main function to keep data figures up to date, so social media advertisers can enjoy real-time information. As of the moment, this add in is free for download within the Microsoft Office store. If you intend to use the add in, do make sure that you are able to meet the compatibility requirements before selecting the add option.

The detailed functions of what the Ad Tracker for Excel is capable of includes:

Template Creation

Users of the add in are able to rely on it to create and save their own customised templates so that running reports can be done quickly. Even users who do not necessarily have the IT knowledge to create their own templates can also benefit from using preset templates to begin with.

Comprehensive Data Download

This add in also allows users to quickly download the performance data stored within their ad accounts. This means you will be able to access and generate reports that shows you the performance of your ad campaigns, ad sets, ads, and also gain detailed views on your demographics. You will also be able to keep track of the actions that have been taken on your ads as well as the time it occurs. You can also opt to filter through your data using factors like the date range, your ad objectives, the placement of your ads, the delivery status and other essential factors.

In addition, you will also be able to gain the convenience of being able to gather all your information into a single report. This is especially beneficial for users who make use of multiple ad accounts since all important data is consolidated. You no longer have to spend time accessing each ad account individually or exporting reports from each through power editors.

Maintain Data Accuracy

Users can also ensure that the report datas are up to date by simply refreshing the data- regardless of whether it’s done once per week or even as often as every 15 minutes. You can then make use of this data to analyse them through Excel pivot tables and other relevant tools without having to worry about using outdated information.

To begin using the Ad Tracker for Excel, open your Microsoft Excel software program and locate the Insert tab. You will then be able to locate the store option within the Office store. Search for Facebook Ads Manager and click on the icon that resembles a magnifying class. Select the option and choose Add. This will effectively integrate the add in. You can then begin to create and download your own reports.

About the Author

Morris Edwards working as a trainer at MOCD Courses Studio in Singapore. Which provides a href ="https://mocdstudio.com/microsoft-excel-courses-singapore-skillsfuture-pic-claimable/"Microsoft Excel Training courses in Singapore.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Morris Edwards

Morris Edwards

Member since: Aug 23, 2016
Published articles: 3

Related Articles