VAST mediation plugin

We all want to make money out of any opportunity that can be monetized. Some of us own websites for our businesses and various other purposes; one of our aims is to generate revenue by selling the extra or unused space on our sites for advertisements. This space is what we call as ‘Ad inventory’.

At the end of the day when it comes down to business, it is only fair that we get the maximum revenue out of our ad inventory.

Nevertheless, how do we go about finding advertisers who would pay the most for it?

We also have to think from our site visitor’s point of view. We have to make sure that the ad displayed on our site is appropriate and relevant to our users; ads that enrich but not hinder their web experience. Finding the best ad network is just the first step; there is much more to it; from managing and tracking to reporting and stats.

Being naïve in the ad-serving world I started with the Revive Adserver platform hoping it would be the solution to my need. It was, but only to an extent. I mean what more can you expect out of open source platform. This was the time I stumbled upon a wide variety of plug-ins to enhance the Revive Ad server platform on the site http://www.reviveadservermod.com/.

I found the solution to my requirement in the form of a plug-in called "VAST Mediation plugin" provided by dJAX for Revive Adserver. At a very attractive and affordable price this plug-in met my needs. All I had to do is purchase the plug-in and integrate it with your Revive platform. It is as simple as that.

What this plug-in does is, it makes sure that the ad inventory slots get filled with the ads from the best ad networks. It starts by sending a request to the connected video ad- networks and waits for maximum response time; and if the request returns a valid response then it is taken further for bid auction. The bid auctions would be taken based on the eCPM and returns the ads from own video networks

Through this, I am able to maximize my revenue by serving top performing video ad formats from the leading video ad networks. In addition, I can prioritize the best performing sources.

In case none of the video networks provides an ad, then a fallback response is in place from the VAST mediation plug-in and the ad server’s own advertisements are displayed.

The performance of any entity can only be observed if it returns quantifiable data, ad serving is no exception to that. With that in mind, the plugin enables you to track the revenue in different zones through the eCPM. We are able to view the live stats on the impressions, clicks and many other feeds.

Thus, the VAST mediation plugin works on a single platform providing unified solutions.

To read more about dJAX VAST mediation plugin visit the following link:

http://www.reviveadservermod.com/vast-mediation-plugin