Top 3 basic rules to improve UX of your online store!

So you have a brand new website featuring your world class products at a very reasonable prices and you also facilitate your buyers with the fastest shipping facility than others. But all of these are useless, if your online customer are not able to use your online store or they don’t find it easy to access your website. All in vain if your visitors don’t confront your website with a hassle free, seamless and meaningful experience.

Well, while quality products and prices are the factors that matters the most but there are many other factors as well that causes a visitor to come to your site and force them to add a product in your cart and a great user experience is one of them. Well the stats of shopping cart abandonment will prove this statement right.

"According to the Baymard statistics report for shopping cart abandonment, the average rate for shopping cart abandonment is 69.23%".

It is really hard to say why customers abandon shopping carts after doing all the things that you want to do like they arrive to your site, browse all your products, add them in your cart and then don’t purchase them instead they take all their money with them. A poor user experience might be the reason behind this. Here we will explore some of the reasons that leads a poor user experience. Let’s have a look!

Slow page loading!

What happens if a customer comes to your site, click on a link to your store, interested in the products you are offering and then what- a blank white screen. Impatiently, they will hit the close button and never come back to your site. Slow page loading causes 57% of the customers to abandon your shopping carts. So work upon your loading speed and if you can’t afford improving your loading speed, try to offer something creative at your loading screen that keep your visitors engaged and informed.

Make it personal!

In the digital world where so many things are floating up, we need personalized customization to meet our needs. Even the reports says that 74% of customers get annoyed with the website when the content is not personalized. Amazon among the group of retailers is the best example of offering a personalized experience. For Amazon, Personalisation is not limited to just showing up a person’s name at the top. Personalization is much more than that for them. They personalize the complete page for a user based on his/her purchase history and remind them what they left behind.

Make use of a user friendly checkout!

A non user friendly user checkout page is one of the top culprits behind an abandoned shopping cart. Your checkout page is your final obstacle to overcome when your visitor is converting into a customer. That’s why an excellent UX is much expected here.

While optimizing your checkout page for better user experience, following things can be implemented:

A guest checkout feature - It is the fact that customers want to make a purchase quickly without creating any account and entering their personal information.

Minimizing form-filling! - Alright, so you want some data who visited your site and want your visitors to register at least, make use of a registration form that has not more than 3-4 fields. Ask for the essentials only as buyers do not bother to fill out your big form.

So these are some basic requirements for a better user experience and less shopping cart abandonment. Drop your views in the comments below!

Hi, I am a huge lover of technology, especially when it relates with marketing.