Pro tips to improve SEO on your website using social media
Posted: Jul 11, 2017
Social media is one of the impactful platforms for promotion. It has a significant impact on a website’s ranking. A strong social presence is counted as one of the ranking factors for ranking in search engines.
Social presence is required for an online reputation of a business, of a website and is one of the best platforms to communicate with your audience.
Below are some of the social media tips which you can utilize to improve your SEO.
Build links with social media: In the early phase of the search, Google used to focus only on the quantity of the links. This lead to exploitation of this rule.
People started manipulating ranks with fake low quality links so Google in upcoming updates, penalized those sites and started focusing on quality of the links.
Links from social media are considered as the high quality, because of High DA PA of social media sites.
Create content on your website in form of infographic, blog post, podcast and share it on social media to gain attraction and increase its reach to the audience. Use social sharing buttons on your website to promote social sharing.
Grow your followers:
High quality followers are real followers, which power your page. Engaging with them helps in brand building, increase in reputation and increase in followers. Engagement can be initiated by hosting ama sessions, live stream sessions, sharing image which strikes a debate or conversation, hosting competitions and giveaways.
These ways promote existing users to better engage and promote other unfollowing users to attract.
Google gives priority to websites which have a good social following.
On the other hand Interactions like retweeting, pinning, reviewing on G+ also counts as interactions.
Use keywords on your post: Keywords are essential for social media also. It increases the chances of relevancy on social media and helps in creating relevancy of website content with social media content.
On social media platforms like Pinterest, in order to achieve high ranks, you should use your keywords in pinboard title. This applies for youtube also.
Before shooting content to social media and website, keyword analysis is important, so that we can find relevant keywords and target them accordingly.
These are some pro tips to improve SEO on your website using social media.
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