Using psychology to create web designs.

Web design is a vast industry. There are millions of websites designed for purpose of an online identity and providing services.

Few years back website was just for showing an online identity but today with huge developments in this industry, websites are used to provide services, SaaS technology is one such example.

For service providing websites, other than providing services, conversions and sales is a secondary motive. For existing customers, the website is fulfilling a primary motive of providing services and for new visitors it is fulfilling secondary motive which is to convert them into lead or sale.

Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context. Human Psychology today is being used in web design to further optimize chances of conversions and sale.

There are many web design psychology resources which can help you effectively use human psychology in improving your web design.

Below are some such tips for using human psychology in web design.

The Lazy Concept:

Every human has this nature to adapt to simple things first rather than falling for complexity.

This concept exploits principal of conjunctive load. Conjunctive load is the total amount of mental effort being used in working memory.

More be the conjunctive load less will be the chances of visitors to adopt/use website elements such as add to cart or subscribe.

One of the best examples to it is social login. Social login is used to signup/signin on a website. Most of the people choose social login over traditional login because it is fast and secure way of authentication.

More the illusion concept:

It is a human psychology that we become biased to things which are categorized. We choose things which are more organised and if we feel a group has more elements, we choose that group.

Speak Easy Concept

People easily relate and interact with elements which are described or named in a simple fashion rather than in complex.

So try to keep cta’s and description easy to understand.

These are few tips over psychology and using them into web design.

Hi, I am a huge lover of technology, especially when it relates with marketing.