How To Improve User Engagement And Wordpress SEO Simultaneously?
Posted: Aug 11, 2017
Despite having a niche market, there is absolutely no shortage of competition on the web. No matter how you perceive, one must realize that we all are locked in a fierce battle of grabbing the attention of potential website visitors. Now every website is built with a purpose, whether it is to attract new customers or sell products, promote some kind of services or increase impressions. Whatever your purpose you eventually want your visitor to like you and stay for the long run.
For this, simply concentrating on your traffic numbers turns out to be such a waste of time. Instead one must focus on how to strengthen user engagement of the site in particular.
First, website’s functionality and appearance must be designed to suit them
Second, optimize the site in such a way that it ranks well in Google’s search results.
The two objectives can be achieved at the same time if your wordpress developer approach Wordpress SEO the right way. Google designs its algorithms in order to give searchers what they are looking for. This means if you make your searcher happy, you will automatically make Google happy.
Searcher happiness can be categorized by a computer algorithm in terms of:
Time on the site
Age of the domain
Where it is being hosted
However, nobody knows what kind of factors are considered by Google but the company wants its algorithm to approximate human behavior as Google wants to ultimately make its customers happy. Here down below I would like to mention a few ways through which one can improve both user engagement and WordPress SEO both at the same time.
Lots of people have been talking around the web regarding the significance of minimalist design, the benefits of conversion optimization or how information should be placed above the fold. For example, you may think that a clean minimalist design is ideal for your site but there are times when a messy homepage can result in an increase in time on page, total page views and unique visitors.
Apart from this, do you think that Google’s Bots know the difference between clashing and complementary colors? I guess not! Bots can identify cases where sites have been designed with invisible text where the writing is so small or where the text has almost the same color as the background. Always keep this in mind that Google is well aware of how your site appears on phones and tablets. So, if you think of using any kind of interstitial ads or videos, Google is well aware regarding that.
Increase time on site
Increase the time on site is one of the obvious ways to measure user engagement for Google. The more pages a user visits and the longer that user spends reading your post or watching your videos, the more interested that person is. Google wants all its searchers to be happy with the site they click on from search results. Which means, if the site has an excellent average visitor ‘time on site’, more Google users will be sent to that site.
Another interesting aspect of visitor satisfaction worth considering is the bounce rate. If the users tend to only visit one page of your site and then leave, it seems that your content did not engage them enough.
How to increase ‘time on site’ and reduce ‘bounce rate’ simultaneously?
Users like the site that use breadcrumbs, because they can easily find previous pages they have visited even after ten minutes of browsing the site. Other than this, developers at eTatvaSoft, WordPress development company recommend using a color that appeals to their target audience because it’s that particular group of an audience which you need to impress.
The above chart shows why the internet is blue. Well, most of the website owners play safe, which means if you purple then I am pretty sure that your male audience won’t be impressed by you much.
Have you checked the GTMetrix? GTMetrix is a tool used to find things that are slowing down the page loading time. Check for yourself and I am sure you will find that even the top ranked sites have some issues in them, GTMetrix tells you how to fix such kind of problems. Perhaps it’s free. It may quite interest you to know that internal linking of the plugins in WordPress development have a major detrimental effect on the site’s loading speed. So what you can do is start internal linking by adding ‘related links’ manually. For example, if you place the link in the middle of a post then try making them stand out with a different font, users are more likely to click on them especially when you add them at the end of the post.
Optimizing for Google searches is not optional, it is a necessity. I mean if you want to rank well, you need to show Google that your page is one that is most likely to please the searcher. It is always advisable to think your site’s SEO as an ongoing elevator pitch to Google. Moreover, you need to demonstrate Google spiders that you are the perfect candidate for the top search positions. And this can be achieved simply by using alt image tags, titles, and subheadings that are rich in terms related to the subject the Google user is researching.
It’s all about making your site look good to everyone, whether they are viewing on a 3-inch phone screen or on a 32-inch desktop monitor. Plus, it must feature quick load time, unique content and have related links in each of its posts.
So this is it for now! Keep watching the space to know more regarding Wordpress development.
Rakesh Patel is Marketing Manager at eTatvaSoft - web, ecommerce and mobile app development company in India. He writes on Technology Trends, Marketing, Entrepreneurship & many more.