Branding in oman - the basics

Being a branding company in Oman is exciting and innovative. This part of the world is slowly waking up to the myriad possibilities and positivity of branding, advertising and events. There is a lot to educate, introduce and innovate where most of the clients here are new in the market or looking for a refreshed look in the market.

Oman has always been an economy dependent on oil and a million other industries dependent on the oil industry. With the oil prices going down, the country is shifting its focus to new arenas that can support their economy. As a result, the government is encouraging entrepreneurship in the Small and Medium Enterprises (SME) sector.

In the changing economic scenario, tourism is Oman’s major focus and a lot of other subsidiary businesses that revolve around it are fast mushrooming. These new businesses are looking to widen their horizons and tap into the natives, expats and tourists. For them, creating an identity in the market and making them recognizable is very crucial, which is where the role of a Branding company in Oman is vital.

It is easy to create a logo, while real branding is more than that. It is about positioning the brand in the market, creating the awareness and receiving the brand loyalty. For that it requires more than just getting a logo or website. Branding is about consistency and persistence – representing your brand to your prospective clients consistently and as often as possible.

There are many steps to get the branding of your company right.

1. Logo – It all starts with a logo. A logo should be such that it is in sync with the company and its business activity. The colors and the fonts the logo take have a lot of in the steps ahead.
2. Tagline – Something as simple as "I’m lovin it" or as sober as "Think different", customers need to be captivated by the sheer creativity and uniqueness and love the brand.
3. Business collateral – Business cards, brochures, website, email signatures, mugs, and office vehicles – the list is endless. Everything that represents the brand need to carry the signature of the brand and this slowly builds an identity.
4. Advertising – For all kinds of advertising – Above the Line (ATL) ad Below the Line (BTL) – it is important that the brand elements are closely followed – from colors to font to style – so that customers do not get confused or the brand does not lose its identity.
5. Events and exhibitions – It is important to hire an agency that knows about corporate events so that the brand identity is intact in setting up an event or exhibition stall. A good event company in Oman stands should be the right pick to attract both natives and expats, as they can flawlessly balance the native and global trends.

Bottom line is "out of sight, out of mind". When a brand is visible, the awareness is created, loyalty is assured and customers easily identify the brand.