What is the Hybris Marketing Platform and What are Its Uses in Contextual Marketing?

The latest in contextual marketing, the Hybris Marketing platform provides businesses with a powerful marketing solution that effectively unifies customer data into a single, centralized hub, allowing companies to unleash and maximize the power of truly targeted, contextual marketing. Hybris enables the collection and use of real-time and context-based data not only about individual customers, but also anonymous visitors, thus allowing brands to deliver more consistent, contextual, and relevant experiences through the customer journey, across various marketing channels and devices. Today, more and more companies and marketers are enhancing their existing marketing programs by adopting new approaches to contextual marketing in the form of the Hybris platform.

Marketers have always been faced by real challenges in personalizing marketing messages. Without real time and contextual understanding of customer needs, it is difficult and impossible to bring them personalized service. For the longest time, organizations keep their consumer data scattered across multiple disparate systems, which causes marketers to bombard people with messages that are only slightly or not at all relevant to them.

Every internet search, browsing pattern, email opening, and site visit of a particular customer tells what they are trying to achieve as well as their desires, intents, and needs at that particular moment. A contextual marketing platform allows marketers to leverage these "intent signals" and use them to bring individual customers exactly what they want when they want it. The Hybris platform enables companies to transform mass communications into personalized one-to-one messages that directly connect with what customers need not only in the form of the right messages but also by reaching them through the right marketing channels.

With the Hybris Marketing platform, you can use contextual data to create and constantly update a 360-degree profile, not only of your identified customers but also of your prospective targets. This dynamic profile enables you to take a look at what customers have done in the past and predict what they are likely to do in the future - all while meeting their needs at any moment in time. The platform includes incredibly powerful targeting tools to help marketers reach out to customers through highly personalized campaigns via their website, digital displays, e-mail, push messaging to different mobile applications and enabled devices, and even sales or service calls. Campaigns can, therefore, be triggered automatically by the very behavior of each customer, in real time or created by marketers, ad hoc through the system.

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