Mcdonald’s At Your Doorstep Within Clicks

The pleasure of ordering online. Nobody is unaware of the magic of clicking some buttons at home, or from work, or even at the door and getting steaming hot and fresh food delivered to your doorstep in no time. What a time to be alive, you guys! Our civilization is turning towards making life easier by the day and it has come to such cross-roads that one isn’t able to decide whether a new innovation or technology should be celebrated and welcomed or planned and plotted against to minimize one’s interface and use of it.

On one side technology and digitalization is taking away physical movement from our lives and rendering us sitting in a chair all day long, until it’s time to sleep. We are constantly starting at screens while nature and everyone and everything else around us is ignored and paid attention to, just like no one pays any attention to us. But on the other side, technology has made life so much more convenient and error free.

We can get things done that took a lot of effort, money and time otherwise, within seconds from the comfort of our homes. How good would it feel to see your favorite burger with a generous helping of fries and a smoothie, all ready for you on arriving home from work? Well, it’s possible with a single click on your phone or a laptop. The biggest boon of this digital era is a multitude of applications and services which take care of your daily needs, like laundry, bills, phone recharges, and most of all food.

Online food ordering has made it so easy for people that it seems like a vital part of daily routine. If you’re staying on your own or with friends the phrase "let’s order food" is heard almost 99 percent of the time over "let’s cook dinner!" Not just students and working professionals find it easy to manage their meals, but also working parents, who have to work and manage the household all together. They can simply order food for themselves, and their kids without having a working mom going through the hassle of cooking for more than two people every day. Nothing can beat the comfort of your home. Eating your favorite meal in your snug bed, in a pair of boxers is priceless. What’s more comforting is taking as much time as you want to decide your order. With online ordering you can go through the menu at leisure, thinking and re-thinking what you want to eat. Even if you happen to change your mind several times, all you have to do is click your mouse and delete an item off your order. Your sole focus is on the food you want to eat. On the other side, the restaurants are becoming more efficient. They get exact orders, reducing the chance of human errors to almost negligible. It also allows the restaurants to reach out to new customers, where it is not possible to set up stores. Online ordering makes it much savvier to maintain a steady flow of customers.

Owing to this technological headway McDonald’s India West and South, through its 113 restaurants delivering to customers, grew their delivery business by over 30% in FY15, primarily driven by the growth in their online ordering business of 300%. Get clicking and tapping.

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