Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

Secrets of Opening a Dance Studio

Author: Melissa Bailey
by Melissa Bailey
Posted: Sep 25, 2017

Dance classes are popular with the general public being able to move smoothly and gracefully attract a lot of people. In addition, the formation of muscles, weight loss, maintaining the tone of the body, vigorous spirit, active pastime looks really appealing to both men and women. For these reasons, professionals of this art and even beginners who have an entrepreneurial spirit are eager to open their dance studios.

To open your dance school and make it productive, you need to understand the specifics of providing this service. Clients of studios first of all appreciate the professionalism and human qualities of teachers, as well as the functionality of the premises. The classroom must be a room of 150 square meters, in which there is a ventilation system and all fire safety requirements are met. Do not forget about fitness software, which will help you run your business successfully.

Of no less importance is the floor covering: preference should be given to laminate or parquet flooring, not varnished, sufficiently springy and not rigid. The walls of the hall should be equipped with large mirrors - at least 2 meters high - with a minimum number of joints. Lighting should be bright, sharp, but not excessive. In addition, the room should have excellent acoustics.

The presence of shower cabins and rest rooms is very welcomed by students. Therefore, you should give preference to the room with the possibility of organizing additional zones.

The best option is to organize evening group classes three times a week with the number of students 15 - 30 people. In the morning or lunch time, individual lessons can be conducted or the hall can be subleased (if this option is agreed with the lessor). Realizing this option, having calculated the costs for maintaining the premises, paying for utilities, the salary of the administrator, the cleaner and two or three teachers, an entrepreneur can get on a net profit of at least $ 5 thousand a month.

The start-up manager should assess the available potential for implementing this project. It is also necessary to possess knowledge in marketing and promotion of services, ability to communicate with clients and employees, be able to plan business processes and manage risks.

It is impossible to run your dance studio effectively without having necessary software for dance studios.

Such software gives an opportunity to:

    • maintain customer groups (when customers are engaged in a particular group of the selected teacher)
    • register visits to customers during peak hours
    • provides analytics for clients (reports on customers in any sections)
    • analyze the results of the work of teachers and other staff of the school
    • do automatic calculation of wages for employees on the basis of performance
  • You should choose software able to carry out of marketing actions:
    • Built-in module for sending SMS messages
    • Built-in e-mail client for sending emails
    • Conducting a Customer Survey
    • Providing discounts and discount programs (a flexible system of discounts: discount cards, accumulative discount cards, on the amount of visits, gifts for customers, etc.)
    • Analysis of the effectiveness of sources of attracting customers (advertising)
About the Author

I'm an experienced blogger who wants to share interesting and useful information. I swim, cycle, and run a lot. When i'm not doing all those, I love to read and try new things.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Melissa Bailey

Melissa Bailey

Member since: Sep 20, 2017
Published articles: 3

Related Articles