How to design a logo to create brand awareness?

Here are some amazing facts on professional logo designs by companies.

You’ll be surprised to know how much money some of the most world famous companies have paid for their logo design or rebranding.

Some Most Expensive Logo Designs

The Rebranding of Symantec – Total Cost: $1,280,000,000

The Rebranding of BP – Total Cost: $211,000,000

The Rebranding of Accenture – Total Cost: $100,000,000

The Rebranding of ANZ – Total Cost: $15,000,000

The New Logo of Pepsi – Total Cost: $1,000,000

Just imagine the money made by the custom logo design services that helped these companies in designing their logos! Surely these companies are not crazy, and there is a real reason behind.

The logo is an important aspect of a brand. It signals a brand’s character through a stylized representation of the company or a brand name.

The logo is like the signature of a person. It makes a company unique. Its primary function is to remind the audience of your brand and ensure that it remains at the forefront in their thoughts.

Consumers attach a human-like personality to a brand based on the brand’s values and behaviors. A logo is an iconic representation of your brand, your company’s personal signature.

Due to this consumer sentiment, companies make such huge payments to professional logo design companies; because management feels that a logo can add value to the reputation of the enterprise.

Brand logos are seen on websites, promotional materials, labels, business cards, company vehicles, employee uniforms. These are branding strategies and tactics that help to build corporate identity, brand persona and also to build brand loyalty.

A logo is a visual representation of a corporate or a brand and it is an essential component of all branding programs.

If you wish to design a logo for your business or go for rebranding, here are a few inklings on how to go about…

1. Research

• Research online, gather information from market, friends, and colleagues on logos, their designs, trends.

• Understand your target audiences, their age group, likes, aspirations, desires, need and what they’re willing to spend money on.

• What’s the current trend in design, style, color that your audiences relate the most?

• What entices them to purchase your product or service?

2. Understand Your Competitors

Whether a small business or large corporate, your competitors educate you a lot. Observe their logos-the design, style, color, themes. What is making a logo successful or breaking one? The advantage of following the design or theme prevailing in your sector of business will make it easier for you to come with a sense of familiarity even if you’ve just entered the market.

3. Be Unique

Even if you follow the trend that doesn’t mean you have to be a copycat. Offer something that’s totally different and stands out of the crowd remaining in the crowd. Come up with something extra; unique that others are not thinking about. Create the themes and designs to personalize in such a way that people can’t forget.

4. Find The Right Partner

In case you don’t have an in-house designing choice and must depend on custom logo design services choose a firm that understands your passion, taste. If possible, give them as many details, visual and written both, to describe how you want your logo to be. Ask your chosen professional logo design company to come up with more options, samples.

Above all have patience. Your logo is going to be your company’s visual signature. Give time to it. It’s not necessary you need to spend awful to get an awesome design.

Again here are some interesting facts…

• The Nike Swoosh – Total Cost: $35

• The Twitter Logo – Total Cost: $15

• Google Logo- Total Cost: $0

• The Microsoft Logo – Total Cost: $0

Started in 1998 as an Animation and Digital Ink & Paint Studio, Animink can give you a custom logo design service that brings out the right persona of your business.

Don’t hesitate to give Charlotte Web Designing Animink a call. If it’s easier for you, we’re completely up for a discussion about your awesome idea, website, or design project.