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Top 11 Reasons to Guest Blog
Posted: Nov 03, 2017
Top 11 Reasons to Guest Blog
Online marketing success is accomplished faster and more efficiently if you are willing to jump into the world of guest blogging. Browse these 11 reasons to guest blog and decide for yourself whether it’s the right time to take your website to the next level.
Tap into Targeted Traffic you Wouldn’t Otherwise have
Guest blogging can pique interest in your website. If you can get a high quality, relevant guest blog to go live and catch on with that platform’s audience, expect major traffic to your site in no time. Strategize correctly and you could potentially translate this traffic into sales. Prior to a guest blog going live, ensure that your website is optimized for conversion.
It Will Grow your own Network
Connecting with influencers can be easy if you are willing to help them build their platform. It gives you a reason to reach out to brands that can help your company grow. Collaborating with a larger community of people assists you in building your business contacts and do it smartly, you can leverage these connections to strengthen your brand.
Look for sites with High Social Media Engagement
A guest blog shared by social media can mean major gains in online reach. The more shares your content gets, the more eyes on your site. Prior to writing a guest blog, look for sites that are generating a lot of social media activity. This way, if you write your guest post well, there should be no issues in social media engagement and you can win over new fans.
Grow your own Following
Among all these social media shares on guest blogs, you should see your own follower count rise. By partnering your brand with another site’s, this expands your reach in front of an audience that trusts what you have to say. Customize your contributor profile to re-direct back to your social media accounts. Linking them is key to maximizing the potential of a guest blog.
Guest Blogging improves your Online Authority
Authority is key to converting an audience into loyal, paying customers. Guest blogs help develop trust in your brand. This is an opportunity to prove yourself as a credible source for information. If you can do this while being recognized alongside trustworthy, relevant brands, you have a winning combination that can help grow your reputation instantly.
Most of the sites that will allow guest blogging will provide contributors with at least one opportunity to link to their own site. Most of these sites don’t offer monetary compensation and thus, the opportunity to link back to your site is something that you should be able to negotiation. A keyword-optimized link helps build backlinks, benefiting your search engine optimization and assists in making you more discoverable to search engines such as Google.
Build Awareness in your Niche
Look for relevant sites in your category of the marketplace. Then, use guest blogging opportunities to share practical information and tips that no one can find anywhere else. Identify how a piece of information can help solve a problem. Communicate yourself and your brand in these posts, using an approach that is appropriate for your space.
Pick the Right Websites and get Qualified Leads
Look for sites in your niche, that have strong social media backing, and that are also generating a sufficient stream of traffic on their own accord. Guest blogging should be about connecting you with an audience that is already interested in what you offer as a business. To the page in which a guest blog links, optimize it with actionable requests. The last thing you want is for your guest blog or link to be a waste of time for anyone clicking on it so make it relevant!
Reduce the Length of the Sales Cycle
No matter what products or services you sell, bringing down costs to acquire customers is another major reason why you should guest blog. Successful guest bloggers see their time, effort, and financial commitments reduced to acquire new customers.
Another benefit that many guest bloggers enjoy is the opportunity to solicit feedback from an active community of contributors. Alongside others, you can talk about strategies, how to develop or refine an idea, and what the most effective way is to write this type of content.
It Builds your Own Content Marketing Skills
Guest blogging trains you in the basics of content marketing and is an experience that any entrepreneur or marketer needs to go through. Guest posts require content research, finding the right voice for the audience, influencer outreach strategies, and other components. Launching a guest blog campaign positions you among the most effective content marketing techniques in the online marketplace.
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