Benefits of investing in Google AdWords

Advertising, one of the major term used to spread a word about a brand has undergone a significant change over the years, especially with the inception of Digital Marketing. Internet marketing companies in Bromsgrove, Worcestershire, Redditch and other places in U.K, have redefined the traditional modes of advertising by informing companies how advertising on one of the major search engines such as Google can reduce cost and serve the purpose to educate customers about their brands.

One of the well-known methods today in advertising is Google AdWords. Google AdWords is an online advertising platform wherein businesses can showcase their ads on Google and also enable firms to set an advertising budget through Pay Per Click (PPC). The advertisement works on the basis of keywords which are searched by the customer. A customer searches for a product or service and types in a keyword and if that keyword matches to the one businesses use, the ads display in search results.

With over billions of search results displayed for a range of topics provided by Google, advertising on Google makes it an attractive platform as it is cost effective, target audience oriented and can reach millions of customers in a matter of seconds. However, businesses haven’t been open to the idea of advertising on Google and a few reasons as to why businesses are being skeptical to advertise on Google are discussed below:

Expected return on investment

Every businessman while investing would like to see results within a particular period of time. When investing in an online medium, a marketer could be apprehensive regarding the question that will the investment serve the purpose of driving traffic and generate leads through the website.

When Google AdWords are executed by a successful SEO campaign, results begin to show immediately and rankings on search results increase over a period of time. When ads are published, within a short duration of time, leads are generated and the ads attract customers straight away ensuring more clicks on the ad and more traffic on the website.

Short on budget

The budget required to display ads with Google AdWords may seem very high to marketers, but marketers should be rest assured that there is no risk involved and money is spent only when a customer clicks on the ad and not when the ad appears on search results, as is the case with advertising plan based on Pay Per Click. Marketers must ensure that when an ad is clicked, customers must be redirected to a website that is attractive and has an excellent user interface. Moreover, an attractive company website is a key factor to generate a product purchase.

AdWords seem troublesome

Anything new may seem complicated to marketers in the beginning such as, on opening the software it may seem difficult to comprehend and decide which advertising strategy should be applied to generate more leads.

To understand complexities involved in Google AdWords, there are several beginner’s guides that explain everything in detail with a step by step explanation that helps the marketer to strategize the kind of ad to be showcased on the website.

Why businesses should opt for Google AdWords

A great medium to advertise new websites

An upcoming venture in search to market a new website and isn’t aware of how to utilize digital platform to advertise, Google AdWords makes an ideal platform to increase online presence and generate traffic to the website. With SEO, it is possible to improve rankings on search results over a period of time but Google AdWords ensures the website appears on search results without taking much time and promotes the website using images and videos to attract and engage the online viewers.

Ability to select keywords and target the right customers

Google AdWords gives marketers an option in selecting a keyword that will match the type of audience it wants to cater to through keyword planner. Google AdWords help to target the desired audience based on location, the device people use and also include Ad extensions that enable improvising the content of the advertisement by adding phone number, business location, customer reviews and more.

Pay Per Click

A feature in Google AdWords called ‘Pay Per Click’ allows marketers to pay only when a user clicks on the ad. Positive and negative keywords when selected in the right manner attracts the exact target audience who click on the ad. Therefore, marketers spend only for the desired target audience. Many people click on the ad but every individual click is not converted into a sale prospect. However, Google AdWords help in keeping a track on those customers that enable marketers in initiating a follow up.

Advertise on the desired location

Google AdWords allow marketers to advertise only on those locations in which they believe will benefit their business. A local business can choose to advertise in nearby areas whereas a business targeting countries located outside their region can advertise globally.

Engage with customers using videos and images

Visual marketing and content marketing are key factors to grasp attention of the customer. Research reveals that 64% of viewers purchase a product after watching a video. Using Google AdWords, marketers can advertise through a YouTube video by displaying ads while a video is playing on YouTube.

Monitor Return on Investment

Every marketer will want to analyse the returns generated with the money spent on advertising. Marketers can track their investment through reports created with the help of a web developer who can set an account in the right manner to monitor the leads and user behaviour after advertising. These reports give an overview on which keywords are being used by customers and which ads are initiating more sales that enable marketers in planning their advertising budget in order to receive an adequate return on investment.

Monitoring the budget spent, tracking user behaviour, engaging with customers are just some key highlights in using Google AdWords. Advertising on a digital platform not only gives benefits in cost but also helps to target the right customers for a long duration of time which is not possible through a 30 second advertising commercial on Television. A digital world connects people across the globe and hence advertising here helps reaching millions of interested consumers with minimal effort put in by marketers to achieve maximum return on investment.

Author Bio:

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in Mumbai, India that provides the best search optimisation services, web design services and social media management services to full-service marketing firms as well as end clients.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.