Why It’s Now or Never to Embrace Big Data in Advertising Agencies

"Big Data is at the foundation of all megatrends that are happening today, from social to mobile to gaming to cloud." – Chris Lynch, Vertica Systems

The digital advertising agency is no way behind to leverage new advancements to achieve their business goals. Unlike other industries, PR agencies are adopting the technology to capture and structure massive amounts of data. It helps them to discover the leading trends, gain actionable insights and spot new relationships to gain a competitive advantage. But the real question is why sudden shift towards Big Data and Analytics Solutions, does it have a substantial impact on advertising agencies? Following are few reasons supporting that there are several benefits for the swift drive towards big data technology.

1. Organizing the chaos of data

With the current statistics, 2.7 Terabytes of data is produced in a digital agency on everyday basis. So, to make wise decisions, Big data analytics give you the ability to quickly collect, integrate and analyze data, anytime from internal or external sources. It proves advantageous to digital advertisers who can fetch relevant insights from chaotic data and make informed marketing decisions in fleeting time.

2. Add Business Intelligence to your Business

The main reason that most top brands hire digital agencies is that they come up unique and innovative solutions. To beat the competition, you should share recommendations that your client loves. However, poor data not only keeps you unmanaged but also cost 20% to 30% of your operating revenue. Big Data and Analytics Solutions helps you in monitoring important publications, searching relevant keywords and staying updated with modern innovations which let you figure out what works the best in a particular niche.

3. Creation of Personalized Campaigns

To target the right audience, it is important to create personalized ads and campaigns. These ads require a complete database about your customer to trigger the message in appealing and non-intrusive ways. Big data allows you to gather your customer’s data based on their liking, page visits, sharing and more. Thus, you will able to improve your customer engagement and conversion rates.

4. Stay ahead to prevent crisis

Approximately, 35% of small problems turn to the global crisis if not handled wisely. For instance, any digital influencer who criticizes the organization or highlight flaws that you would want to remove before it reaches out to millions of social media users. Through big data social learning you can actively track such situations and allows you time to handle before turning into big scandals.

With increasing demand, every Web Application Development Company is equipped with latest and modern big data tools to deliver bigger picture results. With the adoption of the big data technology in your ecosystem, the marketers can make real-time strategies based on the reliable and relevant information.

Christine is a Technical Content Writer & she love to write as well as travel.