Mobile marketing - the next frontier in Digital Marketing

Mobile marketing - the next frontier in Digital Marketing

Mobile marketing makes an easy way for the business to reach the targeting customers. The world is in the beginning stage but it is on a rise now and will become the most important tool of digital marketing. World has more than 4 billion mobile subscribers to make the mobile marketing more powerful tool than any other to reckon with.

Mobile marketing is basically for the adverting of the products and services. In this, the marketers target the consumer with the help of mobile of their target audience for the marketing of products and services. A mobile marketing comes with a lot of new services for the sales and marketing arsenal of a business. This platform makes our business unique and specialized in the marketing field.

Facebook and Google are the top rated applications in the mobile marketing and mostly 95% of mobile users daily use these applications. Facebook recently acquired a mobile advertising company called Rel8tion. Google recently acquired AdMob for $750 million. You can easily make money through these mobile advertising platforms. This platforms will push both companies on a good position to the pace increase growth of the mobile adverting market. An infinite number of players are jumping in this mobile marketing and more are doing so every day.

These are the different form of mobile marketing and that is:

Social Media Marketing Based on Location

Mobile Gaming Marketing

Text Marketing

QR Marketing

Mobile SEO

Mobile App. Marketing

Bluetooth Marketing

Nowadays, more consumers are buying latest smartphones like iPhone, Samsung, OnePlus etc, this tells the how big is this the mobile advertising marketing for any business. After the presence of mobile advertising market now people giving classes for this and it is hoping everywhere to educate more and more business owner so that they can also use this platform for their business and show their marketing effort. But there are still so many business owners who don’t know about this platform and are not using this in their business.

Mobile marketing far better than the internet marketing, as it provides a large number of consumer usage since it doesn’t have a permanent place. A cell phone is the personal touch of a consumer so it is to reach the consumer fast and get the immediate feedback. Therefore, it is important for every business owner whether it B2B, B2C or B2G industry, to use their marketing strategies in their business in the near future.

This is just a glimpse of mobile marketing. To know more about Digital Marketing, enroll toDigital Technology Institute, New Delhi.

Aditya Kashyap is an avid blogger and digital marketer.