Cyber Monday: No Longer a Day but a Week of Online Discounts

With its debut on the 28th of November 2005, Cyber Monday began as a marketing term to persuade people in making their purchases online after Thanksgiving holiday in the United States. Due to this it became as one of the biggest online shopping days of the year, which led to online sales increasing by a tremendous amount. Nowadays it functions more like a week rather than a single day, many companies start posting their offers way before Black Friday and the official bargaining starts by midnight.

Online shopping is becoming by far the trendiest and the most convenient means of getting your things, simply place your order online and make your payments, while avoiding all the mayhem of the busy stores, and your item of choice is delivered to your doorstep. In 2016 alone, Cyber Monday became the most highly grossed in the history of e-commerce of United States due to the fact that consumers spent nearly $3.45 billion according to Adobe Digital Insights.

Seeing this opportunity Walmart now celebrates Cyber Monday as Cyber Week, and likewise Target starts offering its deals on Sunday and make them available throughout their stores as well. This year it total online sales are forecasted to reach around $40 billion as per Adobe who measures around 80% of all online sales made in the top 100 retailers across the nation. Amazon which has become one of the biggest online retailer in the nation with a total sales of around $80 billion a year, states that Cyber Monday is by far one of the most awaited and biggest events of the year.

However, Cyber Monday isn’t only for the biggest retailers in the nation only, it also gives generally smaller retailers to catch up on the frenzy and make decent figures themselves as well. Small enterprises who cannot compete with the bigger giants in the market also look forward to availing the opportunity presented by Cyber Monday as a welcome gift. Though technological gadgets are considerably better on Black Friday, nonetheless Cyber Monday has more influence over the fashion retail category. Over the past couple of years Cyber Monday has been observed to cater to more online clothing deals than Black Friday. It is worth noting that the term ‘Cyber Monday’ was coined by none other than Ellen Davis, who serves the National Retail Federation as its Senior Vice President and was also named as one of the ’15 to watch’ by the PR News Channel.

Cyber Monday has undoubtedly become an international phenomenon for online marketing and online retailers across the globe. This the time of the year where are all your savings and investment could really count as you can cash on the amazing deals that offered online. In the meanwhile you can also check out the prices for AT&T internet services to save tons of money and get the best connections that are both reliable and secure. We recommend that you make the best out of this year’s Cyber Monday and start looking for your deals right now!

Henry Albert is one of the well known creative article writer and content marketer and he is offering services for the last six years.