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Personalized Golfing Accessories - A New Marketing Strategy on the Course

Author: Mark Milligon
by Mark Milligon
Posted: May 01, 2014

Corporate golf if you can call it that has become increasingly popular among the fresh graduates of the corporate world. The new graduates are learning the game to make contacts and climb the corporate ladder in an organization. Today almost all well-known companies hold golfing tournaments at least once in a year during which time they invite executives and employees from other companies for a friendly game of golf. Other big multinationals prefer to sponsor major tournaments such as the World Golfing Championship, the US open or the PGA Championship. These tournaments are ideal to advertise your company name especially though custom-made golfing accessories such as tee’s, golf balls, gold t-shirts, caps and even personalized golf towels.

Since most of these tournaments are held in the summer when it is hot, towels with the name of the player or just a logo of your company in the center or corner of the towel make ideal marketing tools. The golfers can take the personalized towels home and the golf club can reuse the logo towels after washing them of course for their regular golfers.

Golf is an expensive game and the greens need a lot of care that is why many of the golf clubs around the world charge high green fee. When you associate your company with the maintenance and up keep of this green you are automatically associating yourself and your brand with the best that they game has to offer.

Golf umbrellas give more protection than ordinary umbrellas and their wide canopy gives you a larger space for advertising. In fact the umbrellas are so good that even non-golfers want to get their hands on one after the tournament is over.

Companies that are sponsoring a professional golfer in a tournament can get the golf clubs customized and made to order according to the height and grip of the golfer. The golfer can decide to keep the clubs after the tournament or you can auction them off to raise money for a good cause, which is a good way to show the golfers and the local community that you care for others as well.

Personalization of items for advertisement purposes has become a common trend in the market today. While many companies prefer to use expensive and unique items, which is an upper class marketing strategy others prefer to use more common and useful items like customized pencils.

This Promo Works, LLC is USA's top leading name in creating personalized golf towels. You can create your own customized pencils online.

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About the Author

I am Content Marketing Manager. I had specialization in Relationship Marketing. I am expert in marketing field since last 6 years. I am born in United States of America. I completed my studies in USA.

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Author: Mark Milligon

Mark Milligon

Member since: Feb 05, 2014
Published articles: 27

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