Why Oroton failed as a luxury fashion brand

Why Oroton failed as a luxury fashion brand

I've had three Oroton bags in my life. The first one, given to me by my grandmother, is still in its box. In the 1970s, I am sure it was the height of fashion, with its white metallic mesh outer and silver clasp.

My second was a smart shoulder bag, black, with the unmistakable "O" ring on one of the straps.

Finally, in the early 2000s, a boy trying to win my heart bought me a black clutch for Christmas with a nifty chain that you pulled that activated the mechanism to open the bag. The boy is long gone – although we're still email friends – and the bag, well, I'd still use it today, if only I could find it (sorry, T).So the recent that the company had entered voluntary administration after a turbulent year was bound to affect women all over who can place an Oroton bag or purse at various milestone events in their lives.

While visiting other countries on diplomatic terms, it is expected that all eyes are on the first lady's (or, in this case, first daughter's) fashion choices, and whether or not they pay respect to the country they are in. Former First Lady Michelle Obama was conscious in her fashion choices while visiting countries like India or hosting visitors from other counties, for instance, and people noticed. Obama often wore designers from the countries she was visiting or hosting as a way to honor the nations. But for Trump in her India trip, although she made some intentional strides to pay homage to Indian culture, she just missed the mark a bit.

On the first day of her visit, Trump sported the Tory Burch "Sylvia" jacket, which is black with elegant pearls embroidered. This was a conscious choice, as it seemed to be a nod to Hyderabad historically being known as "the city of pearls," as Vanessa Friedman pointed out for The New York Times. On day two, Trump wore a green, decorated Erdem (a Canadian and Turkish fashion designer) dress that looked similar to a traditional Indian anarkali style dress.

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