Kickstarter Video Production: The Prime Tool for Online Communication

Crowdfunding projects are all the rage these days and Kickstarter is among the most widely used platforms for pitching ideas people would want to fund. There aren’t many things that can give you a leg up in selling your idea like a video pitch. According to Kickstarter statistics, projects that use video pitches succeed at a higher rate of 50% versus 30% than those without. It is not hard to see why videos work online. One of the many reasons why people choose video over other forms of communication is that it allows you or your potential business to be more personable in a way that text or static images simply cannot allow.

Projects are given life with the help of an explainer. With video, it is easier to showcase your product or spotlight your idea in a way that makes it irresistible to potential backers. People value practicality and by demonstrating how your product or service works, or how your concept can solve their problems, crowd-funders will find it easier to put their money on your idea and show their support through a pledge. Exactly what makes a killer Kickstarter video? Read on to find out more:

• A successful Kickstarter video production starts with thorough preparation. The best video pitches are borne out of extensive research, which doesn’t only mean having all the details of your sales pitch down, but also knowing what makes a Kickstarter video click; what makes it memorable; and what makes it worthy of people’s buy-in. Studying the elements of other successful Kickstarter videos is a good place to start if you want to duplicate or even exceed their success, by putting your own twist to your final output.

• Your script serves as the backbone of your Kickstarter video, without which, your entire production can easily crumble and fall. Be it an animated explainer or a live action demonstration/narrative, you want to have a well-thought out script that presents your idea in the best light.

• Good Kickstarter videos are short, sweet, and to the point. No one wants to sit through fluff. With a creative concept, a good product, and a generous sprinkling of wit and humor, you can have a viral smash that people will not only want to watch over and over, but also share to their peers who will appreciate the same kind of creativity. Something like a viral Kickstarter video pitch can propel you to crowdfunding success.

Broadcast2World is a fun group of diverse personalities complimenting each other since the past 9 years to become the world's largest producers of explainer videos.