Things to Keep In Mind While Drafting Product Descriptions

You will have a thorough understanding of the main essentials that are to be kept in mind while drafting product descriptions. Designing unique descriptions may sound as easy as pie. But in reality, it is simply not. These are not explanatory notes on what the product is all about. For a denim tee, no product description is going to tell you how the yarn is weaved to form a shirt.

A product description is a crisp and shortened version of the highlights or the major USP (Unique Selling Point) of the product, under consideration.

We are going to have a look at top 5 essentials on designing descriptions the way consumers would love seeing them in print:

Use more of business-friendly connotations

You should never portray your descriptions using a flowery language or by using a number of adjectives. The web users would come to a conclusion that you are badly wanting to market your products. This is the thumb rule. Do not fall flat for your customers. Make customers come to you.

Design your product descriptions that are crisp and precise. Mention the manufacturer’s details. For perishable items, mention the advisable dates by when the product needs to be consumed at the earliest. Taking cues from a leading product content writing service firm will really help you to sail through.

Throw focus on product-friendly USP’s

Again, do not make your product description resemble an essay. Web users or shoppers will hardly give your descriptions, even a 2nd glance. Throw more light on the USP’s of the product. Say this is how a product description for a ladies top looks like

The Cotton tee is a must-have for ladies who love being outdoors. The soft foam-based cotton protects you from the scorching sun.

The USP in this particular illustration is the soft cotton that protects you from the sun. This will be the selling point by which you will be able to attract more customers. For creating SEO specific descriptions, you can take help from an SEO-based product description content writing firm.

Draft unique descriptions for core-selling products

If you sell more than one lakh products through an online gamut, it is impossible for you to keep drafting product descriptions for each and every one of them. Draft savvy descriptions for the top 100 items that are really selling like hot cakes. These include gadgets like I-phones, computer, digital cameras, etc. Under clothing, you have women’s kurta, jeans, ladies tops, kids’ wear and men’s wear. Under kitchen utilities, you have spatulas, pressure pans and so on. Just concentrate on the hot ticket items and leave the other products as they are.

Throw light on parent categories

Rather than trying to sneak in a product description for individual products, you can provide beautiful illustrations on parent categories and for babies’ toddlers, what to choose and what not to. It can be a crisp blog containing 3-4 paragraphs. For women’s clothing, what are the hot-selling picks women can choose from? You can mention the brands pertaining to the same. Under kitchen utilities, you can throw light on food processors or multi-tasking products that are of a great value to working women. Throwing light on describing parent categories can help you become a top seller.

Try to create a brand for your niche

You definitely want your business to flourish. But if there is one particular niche, you are expert at, throw focus on promoting a range of products or services belonging to that particular niche.

Say, if you start your own pre-loved bookstore, you should be an avid reader yourself. You need to have a thorough knowledge of the titles and authors of those particular books. Only then, will you be able to market them online or through a retail store. You can approach a well-to-do product content writing service firm to have them designed in a unique and effective manner.

These are the top 5 things that are to be considered while writing descriptions. These are the brand ambassadors for your company!

Hemant Jadhav is an author and a consultant on Digital Marketing and Social Selling for global organizations. Specializing in SEO, he is working as Online Marketing Manager of an Online Branding Agency since 2011.