The Importance of FAQs in Website Designing

There are a number of factors which make your website stand out from the others. Though this sounds simple, a good website shows the audience as to how you and your website are different from the rest. This motivates the user to spend more time on your website and makes them come back to buy or use your services. Along with the features and the design of the website, FAQs too play an important role in web designing. So, make sure you have an FAQ or Frequently Asked Question Page on your website.

Though it is the most under-rated option, it is important to have a dedicated section to FAQs on your website. This is the place where a visitor can actually portray his goal of visiting your site. Many users have an interest in the products and services of your website and if it is designed appropriately, there can be a huge increase in the attention of the visitors leading to great conversions.

The concept of FAQs came about in the year 1982. This is the era of responsive web development. People make use of the email functionality and access the news information, virtual designs and analytics to have the answers to their queries easily and quickly. FAQ also serves as a mode to save money and time as users get to see the answers to almost all their queries related to the product and services. Plus, it avoids a lot of confusion as well.

Advantages of FAQ –

1. Better search alternative – It is much better than quick links as it offers the background and perspective for the search rather than just a list of links.
2. Business Advantage – It is a better way for many businesses as the customers will have their queries resolved with the FAQs and would not need to approach the business. It makes the work more easy and uncomplicated.
3. FAQ Page improves SEO Valuation – FAQ content always helps in improving the SEO. If you have the questions and answers placed on your website, the users will read them and proper placement of keywords in this content helps in the increase of visits to the page.
4. Browsing assistance – FAQs help in providing the visitors with the desired content and it is very clear and comprehensible.
5. Familiarity quotient adds to user interface – FAQ page is the easiest and the most familiar tool to make the user-friendly interface.

Usability – Designing an effective FAQ Page –

1. You can easily create the FAQ page by the questions that users post on the website.
2. In case users are asking the same questions over the phone, you can understand the kind of queries the prospective customers have. With this, you can design the basic framework.
3. For a Responsive website development, there must be a visible entry point to the FAQ page with the links. Generally, people search on the top and the footer menu so it is better to have the links along with the answers.
4. The content of the FAQ page must be readable.
5. Questions and answers must be distinct from one another. Use different fonts or background colours.
6. Categorize questions in a way that it avoids any kind of confusion. Rank them in order of importance.
7. It is important to include the search feature for lengthy FQA pages. Add a search column and use categories and subcategories.
8. Use icons and other images as they look appealing to the eye.

Now that you know the importance FAQs have, it is time you add it to your website.

Hemant Jadhav is an author and a consultant on Digital Marketing and Social Selling for global organizations. Specializing in SEO, he is working as Online Marketing Manager of an Online Branding Agency since 2011.