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Simple Ways on How You Can Improve the Speed of Your Website

Author: Hemant Jadhav
by Hemant Jadhav
Posted: Dec 14, 2017

Have you ever thought of how quickly your site opens up? This is at any given point of time! It is high time, you ponder over this particular aspect.

As per the survey conducted by Amazon, these were the shocking results that were revealed.

Just a second’s delay in loading up your site page results in the following consequences:

a) Fewer reviews by 11%

b) Decreased customer satisfaction by almost 16%

c) 7% loss in conversions. This is in terms of converting prospect counts into real-time customers.

Do you know how much loss, a slow loading website create to your business entity? Having understood the magnitude of slower download of your site page, how do you plan to resolve the situation?

Presenting you with 4 simple ways on how you can boot your site faster:

Just try minimizing HTTP requests

Web users spend too much of time to download a particular site. You need to understand the phenomenon that is running in the background. The browser will have to open different components of the site’s page. These include

  • Images
  • Scripts
  • Style-sheets
  • Flash Adobe Video player and lot many

To optimize your site, these are the following things that are required to be done:

  • Streamline your site in such a way that you have all the components designed on the same page. Having a simplified web design, goes a long way, in improving the speed of your site. You can choose a
WordPress development company to design a simple yet appealing website for your business.

  • You can use CSS instead of images, wherever possible.
  • Combine different sheets into one. You can use SEO techniques to just convey one single liner USP, explaining each of the product connotations.
  • Reduce scripts by putting them to the bottom of the page.

Reduce response time of the server

This is the target, you can aim achieving. You need to reduce the server response time to 200 milliseconds.

In order to achieve this particular ordeal, Google has come up with a unique solution. This is a web application that provides solutions, whenever the system’s speed decreases. Conversely, you gauge how your site’s downtime increases considerably. This particular application also identifies bottlenecks for the poor performance of your site. You can work on these, to enhance the speed of your site.

Send compressed files

You have to provide high-quality content, in order, to promote your site. But, overload of content has a significant impact and this is much worse when you have a responsive web design. This is in terms of eating up your storage space. The page, therefore, opens up, on a slower note. How do you combat this particular situation?

Most of the web servers support G Zip files. So, you can send your content in zip formats and provide a link for users to have them opened. Converting bulky files into zip files can be a very good move if you want to improve the speed of working with the site.

According to a survey done by Yahoo, this particular technique reduces the server’s download time by almost 70%.

Enable browser caching

For a first-timer, he/she will have to download HTML files, java scripts, images and so on. All these are captured via an empty cache. Subsequent visitors can download the page faster as the elements are already downloaded on the cache.

You will need to enable browser caching so that all components of a file are downloaded at a faster pace. This is simply because all the elements of the download page are retrieved at the same location. Enabling browser caching, therefore, increases site speed by almost 30%.

These are 4 simple ways on how you can optimize the site, in a better manner. Your e-visitors can boot up your site at a lightning speed.

About the Author

Hemant Jadhav is an author and a consultant on Digital Marketing and Social Selling for global organizations. Specializing in SEO, he is working as Online Marketing Manager of an Online Branding Agency since 2011.

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Author: Hemant Jadhav

Hemant Jadhav

Member since: Sep 22, 2017
Published articles: 19

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