Typical SEO Errors Committed by eCommerce Websites

In this digital age, more and more organisations feel the need to better their search engine rankings. For this purpose, it is important to correctly utilise SEO that will help in increasing brand awareness. First, It is imperative to create a good eCommerce website and for that reason, hire a good eCommerce Web Design Services company who can optimise search engine ranking and generate traffic. A lot of eCommerce website owners mistakenly assume that by listing thousands of products on their site, it can result in search engine traffic. But that is far from reality.

Here are 5 common eCommerce SEO mistakes that often gets overlooked.

No Real Product Description

Sometimes, it can be seen that many eCommerce websites don't really write good product descriptions. If it's copied from other websites, then the search engine reserves the right to penalise you for this. Often you can see there are little to no product descriptions in many websites which results in not making it onto the search engine pages. The more unique the content, the better the chances it has to show up in the top 10 of a search engine query.

Bad URLs

URLs which are lengthy and messy will not appeal to shoppers and therefore they will not click on them. A short, concise and to-the-point URL will work much better. Clear and short URLs are more likely to rank better and generate more traffic as compared to long, parameter-centric addresses. They need to be keyboard friendly URLs. When a URL is created, a customer should know what it is about when they click on them. A lengthy URL with numbers and symbols can appear like spam and turn the user off. It is beneficial for relevant keywords to be present in the URL for product pages.

Duplication of Content

For good search engine ranking, it is important to have original product descriptions. Sometimes eCommerce websites commit the error of using the same description provided by the manufacturer which results in duplicate content. This will most likely hamper your SEO ranking as search engines do not appreciate duplication of content. So if you're an online shopping website, do write your own product descriptions for every item available on the site.

Not Mobile Friendly

With the advent of smartphones, everything is optimised for mobile phones. It is now easy to access anything you want no matter where you are. Shopping through smartphones is very common now. So if an online shopping portal is not mobile friendly, it could affect search engine rankings. It is said that over 50% of eCommerce traffic is generated via smartphones and thus it is essential for an online shopping website to be mobile friendly. Even if the products are not exactly the items one would purchase from a smartphone, it is still imperative the websites can be accessed from a smartphone as people tend to research before zeroing on what they are going to buy.

Webmaster Tools Configured Wrongly

Search engines such as Google and Bing have certain tools that you can utilise to provide them with more details about your website as well as comprehend what they understand about your website. One of the errors committed by website owners is they fail to configure these tools in the proper way and thus Google or Bing is unable to index the websites correctly.

These are some of the common SEO mistakes committed by eCommerce websites. It is important to fix these errors, so as to increase search engine traffic and ranking. If you hire a reputed SEO company in Mumbai, they can help eliminate mistakes and strengthen your SEO.

Author Bio:

Bal Rai is an Internet Marketing Consultant at eTrack Media, a growing PPC company in Mumbai that provides the best web design and development services, Google AdWords services, SEO and social media management services to full-service marketing firms as well as end clients.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.