Understanding Search Engine Marketing Analytics

Most businesses leave marketing analytics services to cheap or free ineffective services. However, deeper analytics paint a totally different picture, allowing C-level executives to fully grasp search engine marketing efforts and come up with a comprehensive decision to plan for future campaigns.

The metrics used to calculate the efficiency of search engine optimization vary. These include page visits and views, number of unique visitors, the time visitors spend on the site, impressions, time on the page, click through rates and conversions.

No single metric should ever be ignored. It is the combination that shows how your business’ website is functioning, while allowing the marketing professionals to map out improvements moving forward.

So, what is Google analytics?

This is a service used by businesses to track their online campaign efforts. However, analytics that integrate the source of the visitor with geographical data are the perfect standard. Reports generated from this standard is used denote user interests while also tracking a user’s activity on your website.

When done right, marketing analytics allows you to build knowledge of your prospects over time and then serve the prospect with the desired decision. Most businesses use marketing analytics and apply them to their online campaigns. However, marketing analytics services are a lot different when it comes to ecommerce sites. You risk losing some visibility and insight into customer experience when you fail to see and deal with your customers in a physical sense.

In addition, it is important that you track and benchmark your internet marketing strategy on a broader scale. Most businesses look only at social media marketing in Denver and search engine rankings; however, a broader picture can more effectively measure the tactics.

What marketing analytics services do

Good marketing analytics services will look at content development to asses how the business is attracting traffic into its website and calling them to action. Landing page information is a perfect reflection of social engagement, showing how the business is converting its visitors into leads.

Do not just focus cheapest SEO services on attracting traffic to your site, use it to analyze what they did on your site as well. In other words, click through is great, but unless it translates into a purchasing customer, it is very hard to measure your return on investment.

Good marketing analytics services end with actionable items. If you can effectively turn your marketing analytics jargon into a list of strategies and tactics, then generating quality traffic to your site will never be rocket science at all.