Best 5 SEO Strategies that you need to know for 2018

You might have learnt about SEO strategy in 2017 but there’s lot more to learn in 2018.

There’re certain strategies that when used time and again will greatly enhance the likelihood of getting higher rankings.

If you’re aware of these strategies, then you can spend time doing things that’ll actually drive results.

It’s advised that you hire a New York SEO agency when it comes to higher rankings, lead generation and traffic.

In this regard, a New York SEO Company will definitely help you out.

This post will outline five of the most effective SEO strategies that you should use right now.

1. Visual Content:

Visual content is very important such as crawling videos and images. More emphasis should be given to SEO-friendly articles or blog posts.

SEO for videos needs Meta tags, descriptions, optimized keyword targeting, and a recommended video length.

It’s very important to prepare a video sitemap and also add a video transcript. It’s also seen that videos up to two minutes long get the highest engagement.

If you hire a New York SEO Agency, then they may help you in this context. They’re more targeted and will bring positive results.

1. Comprehensive content:

Google basically focuses on relevance and context, therefore content optimization needs a more complex approach.

An in-depth research on relevant topics and content should be considered accordingly, so that the readers find it most useful.

• Focus on long tail keywords:

Try to fulfil the needs of specific customers by using descriptive long-tail keywords which are highly useful to draw high traffic.

1. Mobile Search:

According to a latest survey, mobile usage increases every year. It makes sense as sixty percent of Google searches are now made from a mobile device.

Always bear in mind that the content hidden in the mobile-optimized page will be completely ignored by the search bots.

So, make sure that your mobile website is user friendly. It doesn’t require extra scrolling or difficult-to-access menus.

It’s generally advised that you hire a NYC SEO company. A well established company will definitely help you get a mobile friendly website.

1. Voice Search:

According to a latest survey conducted by Google, 41% of adults use the voice search more than once a day.

For this, you need to optimize your web content with conversational keywords to make the best use of voice search.

Apart from this, you can

• Create Pages Answering FAQ

You need to set up pages that answer searchers’ questions.

After you enter the keyword and select the country, it gives you different results. You can select useful ones.

Google is emphasizing more on how to improve voice search by adopting speech quirks and idiosyncrasies. It has significant capabilities:

• You can clarify your search queries by spelling in order to remove in corrections.

• You do not need to repeat the subject in case your second search query is related to the first one.

• Not only this, Google can also associate the search query with the context on your screen.

1. Leverage Microdata, Schema Markup, & Sitemap:

Schema markup language helps search engines to recognize the content better. It affects CTR and feed search engines with detailed values.

Providing additional Microdata makes search voyage richer & more creative. You can add your address, contact information, products and services, business hours etc.

Also, sitemaps are readable to users and search engines. These Microdata are important as it helps search engines to give quick answers.

Conclusion:

These SEO strategies in 2018 will surely improve the functionality and quality of a large number of websites.

Focus on creating high quality content and continue pushing for better & deeper content than ever before.

You can meanwhile take the help of New York SEO Company to improve the functionality of your website, to get better search engine rankings & so on.

Adenwilliam is a content marketer at Adiant - A leading shopify experts and New York Seo exp