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Upgrading visitor’s experience with location-based beacon technology

Author: Ankit Jain
by Ankit Jain
Posted: Dec 22, 2017

What is iBeacon?iBeacon is an another indoor positioning system innovation introduced by Apple Inc. This technique is Apple’s version of the Bluetooth-based beacon idea, which enables the Bluetooth gadgets to communicate or receive small and static pieces of information within short distances. The technology empowers small "beacons" – low-powered, low-cost transmitter gadgets – to convey messages to the nearby devices, informing them of their presence. The broadcaster is always advertising some pre-defined text content, while the recipient detects these signals and does whatever it needs to do in view of how close or far it is from them.

With the data communicated by each beacon, the mobile application can detect them and tell how close (or far) the phone is from each of them and then perform activities, show alerts to the customer, open doors, turn lights on and off, offer discounts and so on. With the introduction of iBeacon in the world of technology and app development, the different ways in which apps collaborate with users are going to be reformed. This gives a chance to send customers highly relevant, hyper-local, important messages and notifications on their smartphones. The open doors for this local, real-time targeting technology is interminable. At Canopus Infosystems, we take the bet that iBeacons will soon be all around.

To know more about us: http://canopusinfosystems.com/ibeacons-eddystone/

How Does iBeacon Works?It is extremely straightforward however an effective scenario. iBeacon innovation is controlled by Bluetooth Low Energy technology. The BLE communication comprises fundamentally of "Advertisements Messages", or small packets of information, which are being broadcast at a regular interval by Beacons or other BLE empowered devices by means of radio waves.

Apple’s iBeacon standard requires an ideal broadcast interval of 100 ms. If we increase the broadcasting frequency; it utilizes more battery life but allows for speedier discovery by smartphones and other listening gadgets. Standard BLE has a communicated range of up to 100 meters, which make Beacons perfect for proximity and indoor area marketing and awareness.

How Art and Museums are getting Benefits: Beacons situated at the Museums helps in upgrading visitor’s experience by intuitiveness in following ways:

With the help of Museum ibeacon application, visitors get data like the floor plan and navigation along the museum.

Imagine the scenario, where beacons are deployed near each displayed artwork; when guests passby, they can receive associated data about that artpiece in the form of push notification on their mobile. Along with this, Museums can offer self-guided tours to the tourists by putting the beacons around the museum, as they approach towards; they can get the data specifically on their mobile screens.

By deploying beacons at the entry point, visitors can get identified by the application which is installed in their smartphone and thus can get rid of manual ticketing system.

Museum mobile app will be upheld by means of backend wherein We can collect and anaylze the data about visitors behaviour which will assist museums to enhance exhibit locations, study which exhibits are more famous based on measuring the time that visitors spend at specific art thereby improving overall guest experience.

Indian mobile application development company Canopus Infosystems Pvt. Ltd. is a leading app developer with broad aptitudes in iBeacon app development. Their developers with quality experience in developing high-end iBeacon solutions are already prepared for implementing the Apple technology into both new and existing mobile applications. They are working for some great products on iBeacon now, and this gives them a significant level of experience and reputation that you cannot discover with other app developers. iBeacon Solutions is just the right tool, which is helpful for cellphones that promptly shows notifications when you locate your preferred product at a nearby location.

About the Author

Canopus Infosystems is an Iso 9001:2008 Certified Company that specializes in providing outsourced web & mobile development and testing services to clients worldwide.

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Author: Ankit Jain

Ankit Jain

Member since: Jun 08, 2017
Published articles: 178

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