How To Create A Great Product Video?

What is a Product Video?

A product video explains as well as visually showcases and plays to the product’s strengths and highlights them. Several product videos lean on focusing on the product’s USP and its amazing features. But what truly sets apart from product videos from each other is their capability to show how it resolves issues and problems.

Be very careful when developing a product video as it can be make-or-break moment for prospective consumers. A good explainer video maker will develop a product video that is able to both be informative as well as inspire. It should be able to grab your attention and keep the audience hooked.

There are several parameters to keep in mind when developing a product video. Some of them are:

Context Matters

When it comes to product videos, it is important to not just showcase your product in a stylish manner but also vital to exhibit how it fits in the bigger picture in the lives of your consumers. Several questions need to be answered through the video like the problem it will solve for your customer, how it would benefit and uplift your customers’ lives, how inspiring it is and if it increases their overall happiness and enriches their lives overall?

Show and Tell

Even a high-concept and fancy product video will be of no use if people are unable to understand the objective of the product. They won’t be inspired to purchase and become customers. So it’s important that potential consumers are given a clear idea about the product. Show the product and tell your customers about it.

Testimonials

With a product video, it’s not just about the technical specifications of the product. While that is no doubt important, potential customers are also keen to meet the people behind the scenes or learn more about the product from those who already use it. So integrating testimonials into the video will prove to be fruitful as that will create trust in the minds of prospective customers.

Play to your Target Audience

Create your product video in a way that highlights the specific demographic or geographic audience that is being targeted. A good video will customize the content to be highly relevant to a prospective customer.

Show some Personality

Do inject some personality into the video by proudly exhibiting the brand’s identity. Showcasing what the product stands for and its unique identity is a fantastic way to make the brand stand apart from the millions of other similar products out there.

Call to Action (CTA)

Do make it simple for prospective customers to buy your product/service on the video finishes playing. Include a Call to Action at the end of the video. Do consider adding a link to pre-order or where to buy the product or avail the service in the video.

Connect

While it is easy to talk AT people, it is extremely imperative that you talk TO them. The objective of any product video is to begin a dialogue with a prospective consumer. Connect with the human watching the video and inspire them enough to buy your product.

Video marketing has no doubt become the new go-to-medium when it comes to digital campaigns. So if you wish to create a good product video, hire the services of a reputable corporate film production Mumbai who will no doubt come up with a great video.

Amit Thaker is not only the Founder of Buzz Creatix but also a vivid writer. Leading his creative agency which also has a reputation of being one of the leading corporate video productions in Mumbai, he has varied expertise spanning across domains.