Online Digital Marketing

Digital Marketing is a term used to describe the integrated marketing services used to attract and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.In this course you will be able to understand what is Digital Marketing, Scope of DM, How to select and design a Website and how to optimize the website for SEO, What and how to write content for your site, How to engage in Social Media marketing with best practices, How to do YouTube marketing, How to analyse website traffic with Google Analytics, and the most effective and cost effective way to do paid promotions using AdWords and Facebook.

There are more than 900 private TV channels and 250+ radio stations in India, which make traditional marketing quite expensive and highly confusing with lots of in-built vacillations. However, in today's world of internet, DM is the only one and most guaranteed way of marketing, which is popularly being the most preferred space of marketing communications and related interactions.DM overview reveals that Social media has been playing a supporting role to marketing. Over the years, it has been noticed that 92% of social media users are from the mobile devices. This enables the size of DM industries.

Identify Your Goals:

Your marketing goals need to be tied into your business goals. So, if you have a business goal of boosting revenue by 20%, then your DM goal might be to improve your online lead generation by 50%. Whatever your goal might be, just remember that it should follow the SMART formula. The SMART formula states that a goal must be:

• Specific
• Measurable
• Attainable
• Realistic
• Timely

Specific and measurable are probably the two most important parts of a goal. It must be specific. Vague goals are not going to work.Goals must also be measurable. Otherwise, you have no way of knowing whether or not you are achieving them.

The power of Digital Marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow business to communicate and form a transaction anywhere and anytime.

DM industry in India is a booming career today. In a country with a rapid growth economy, it is expected to have a very high significant growth in DM career. The growth in the DM trends is making a very substantial impact on marketing and advertisement. The big picture of Digital Marketing industry in India cannot be complete if short preview of the past digital marketing statistics is not made.

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