Keep Your Clients Happy with Unique Corporate Gift Items

The most successful business owners continually think of the ways to thank their clients and partners. They do more than sending emails of gratitude or giving discounts. In fact, many of them distinguish themselves from the competition by distributing unique corporate gift items that remind their recipients of their brand. Well-designed and useful corporate gifts are extremely effective marketing tools.

• Remind clients of your brand. Every time your clients use your gifts while working, they are reminded of your company. They will remember that they have worked with you in the past—and this can make them more likely to call you again should they need anything. Practical and useful corporate gifts such as fountain pens, notebooks, and tumblers go a long way. Never forget to include a logo of your company.
• Promote new products. Giving away samples of your new products as business gifts is always a great promotional strategy. The people who will receive it will be honored to know that they are among the first ones to try your new items. This can save you money, too, as you no longer need to have corporate gifts made.
• Reinforce relationships or partnerships. Corporate gifts also show how much your company values your clients. It sends a message that you want to continue partnering with them or providing your service for the years to come.

Routinely giving your clients new business gifts is good for both you (the giver) and then (the receiver). You can show your gratitude to your clients through business gifts any time of the year—not just in December. They key to ensuring that your gifts stand out is to stay away from boring items that they have been getting for years, as they will likely end up in the trash bin or stashed away in a closet, never used. It’s time to see corporate gift items as a marketing strategy. Be sincere and unique.

If you have some ideas in your head but cannot quite put them into an actionable plan, fret not. You can let a professional promotional merchandising company handle your campaign for you. Choose one that will help you develop unique corporate gift items according to your preferences and goals. Work with a company that has a wide network of connections and knows where the cheapest and most reliable manufacturers are. Partner with a corporate gift item manufacturer that has been providing these types of services for many years.

This article is written by Kate Krivodubskaya, associated with The ODM Group. The ODM Group is a buying office in Southern China catering to the promotional product industry.