Your business could be missing out on opportunities to promote itself without the right promotional products. By investing in high-quality promotional giveaways for business, you can improve your...
Custom gift bags—particularly reusable bags—are awesome promotional tools for establishing brand awareness and maintaining brand recall. Not only do these unique marketing items offer undeniable...
When you run a retail outlet or any store in particular, you will need to have the right displays to draw the attention of people to the products you are selling. A free-standing display unit (FSDU...
Companies seeking new ways to promote their brands to the buying public will find traditional advertising is only going to take them so far. Strategically planned promotional marketing campaigns...
Successfully promoting a small business is not easy. It often means trying to get the most exposure with a limited budget. Are you finding it challenging to promote your brand when competing against...
Despite the prevalence of online and digital advertisements, there is no doubt that promotional products are still very effective—and they are here to stay. This is why the most successful companies...
The bar and restaurant industry has always been a competitive business and it is often a challenge for bar owners to stand out from all their loud and flashy competitors. It is because of this fierce...
The best brand promotion campaigns focus on establishing a visual connect, a cue that will trigger better brand recall. Depending on the nature of the product, marketing and branding managers also...
The most successful business owners continually think of the ways to thank their clients and partners. They do more than sending emails of gratitude or giving discounts. In fact, many of them...
Making sure a company’s name and products stay in the public eye demands a multifaceted campaign that is designed to reach the target audience directly. While traditional advertising plays a very...
If your business caters to college students, then you need to make sure that your promotional strategy appeals to them—that it makes them notice your products or services. Why not provide unique...
Research into the science of buying has revealed that the POS, the checkout is often the location where decisions are made to make a last minute purchase. This has been achieved by a combination of...
Author Bio
This article is written by Kate Krivodubskaya, associated with The ODM Group. The ODM Group is a buying office in Southern China catering to the promotional product industry.