3 Key Elements of High-Converting Ad Campaign That Actually Drive Sales!

Today, app space is getting crowded at every single second and your app idea is just reserving a small space among the thousands. The expectation of an iPhone app development company and innumerable unique applications are getting obsolete and we can only find rare fossils. Today, mobile apps fail for so many reasons out of which one of the most common is – It isn’t able to gain enough traction from users.

The old-fashioned theory "Let’s build it & they’ll come" is just a theory. An application that fails to invest in marketing its audience will encounter thousands of dollars spent in development but still, the app isn’t able to recognize in the market.

So, how to get your app discovered? Is hire iPhone app developer and getting him/her onboard with a unique app idea the only solution? Well No! Social media marketing is one of the best and the cheapest way to promote your apps to your targeted audience and drive more traffic to the app store.

In this post, we’ll go through 3 key elements for a high-converting app install ads for Facebook and Twitter that helps iOS app development company to more drive CTR to the app store page.

1. Image:

Image - One of the first aspects that people would notice in your ad. Social media users are highly visual in nature. If we talk about Twitter; posts containing images or banners hold high sharing proportion. Similarly, Facebook follows the same pattern with a slight difference of 30%. If you really want to captivate people to scroll your ad, start using high-quality images.

Below Are Some Of The Best Practices:

• • Optimize Images For Smaller Screens.
• • Don’t Forget To Maintain Relevancy.
• • Target Multiple Platforms.

2. Call To Action:

CTA – One of the best marketing strategies that invoke readers to take fruitful actions. Merely placing a stunning image and enticing app descriptions aren’t enough to drive more downloads.

Talking about social media king- Facebook, It holds a list of 11 CTA buttons to choose from;

• • Download
• • Learn More
• • Install Now
• • Play Game

• Shop Now and lot more.

Though Facebook CTA’s are quite obstructive still you can complement it by adding a strong and punching CTA in your bodyline that invoke users to take some actions. Define your CTA in such a manner that it informs users the benefit they are assured to receive by hitting "Install" button.

3. Use Social Media As Proof:

Social media is one of the key tools to understand advertising. It describes the audience impact on your product/ application. It includes ratings, reviews, referrals, awards and anything that gives your application third-party credibility. Especially, if your application costs bucks to get installed in the smartphone, social media acts as a proof for new users as it avoids their decision to install an app.

For Instance:

Tresemme has done an excellent job of using social media as a proof. The customer reviews and "perfect Looks" image influences people and adds trust and credibility to the brand.

What’s Next?

Are you looking forward to receive higher engagement in your campaign? You can surely tweak some images, apply some good CTA’s and use social media to drive more sales. Which best practices in your ads drive more sales? Let me know in the comments below.

David Gomez is associated with Technource - Outsource Web Development Company. He is passionate about writing technical, digital marketing and education related blogs.