Optimize Your Google AdWords Banner Ads, Optimize Your Results

There’s no doubt about it – an increasing number of consumers complete their research on purchases they plan to make online. Social media is undeniably a big player in this space as an influencer. But we all know the first thing we do when we want to look something up—we Google it.

Which is why Google is also one of the first ad networks that comes to mind when any company launches a banner ad campaign. And it’s also why part of planning a campaign is inevitably considering your AdWords banner design.

The Google Display Network reaches 90% of internet users worldwide. Beyond just reach, it allows you to measure your results so you can identify how effectively your campaign is performing and course correct as needed until you achieve the results you want.

So, for all these reasons and much more, it is crucial that you follow AdWords banner specifications. The cost of looking the other way is much higher than you would want to pay. It’s not just about a beautiful design and catchy copy going to waste. It’s missing out on Google’s ad network and the power to advertise over Gmail and more than 2 million websites and 650 000 apps in highly targeted ways. The more you know about your audience, the more ways in which you tailor your campaigns to reach them. Who wouldn’t want to make the most of that?

Working with BannersMall, figuring out banner specifications isn’t something you’ll have to worry about at all. We focus on the nitty gritty, so you can stay focused on the big picture for your brand.

Whether you opt for GIF or HTML5 banners, you’ll receive a combination of images and text, in customized layouts, with interactive elements and/or animations. All of this, in accordance with Google’s AdWords banner specifications.

You can count on your ads always being created in the most common display ad sizes including: square, small square, banner, leaderboard, inline rectangle, large rectangle, skyscraper, wide skyscraper, half-page ad, large leaderboard and mobile leaderboard. Designing with the most common display ad sizes in mind means your banners are being prepared to display across different types of websites without any issues.

This comes in handy to support your targeting methods for your campaigns—however simple or complex they may be. Targeting can be done based on placement (which websites you want to appear on), context (using keywords related to your products and services), topics (from an existing list of page topics), interests (from an existing list of interest categories), or remarketing (through the use of cookies).

Whatever ways you mix and match your strategies to reach your audience, making sure your AdWords banner design is following AdWords banner specifications is one step you can’t afford to miss. With BannersMall you won’t.

Senthu Velnayagam is a writer across several reputed industrial web posts. He writes for many online journals and portals that are related to web banner designs