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How to create effective SMS messages for successful a Bulk SMS campaign

Author: Rajneesh Dawar
by Rajneesh Dawar
Posted: Apr 27, 2018

We live in a mobile first world, where the smartest thing about most people are not their own brains anymore but their own smart phones and mobiles! So, what better way to promote one’s business, than through the only device that people do not even abandon while they sleep, their phones. That is why bulk SMS service providers are popping up every other day in the technology industry these days. Bulk SMS Gateways offer data driven insights along with amazing content delivery mechanisms that allows fast distribution of short and precise business messages within a few seconds to a large database of innumerable users with just a simple click. However, not all promotional messages are received well by the recipients, they may not be engaging or action oriented. In such cases the whole purpose of running a bulk SMS campaign gets defeated. So, as it is in all forms of promotional activities even in bulk SMS campaigns content should be given utmost priority. There is low room for amazing feats of creativity through SMS content as the character use case is limited and is directly related to cost and investment and message beyond 160 characters are considered 2 messages and the same amount of credits will be spent on their delivery. However, content creators and SMS marketers must be smart is curating the right kind of content for effective marketing and promotion of their product or services.

Here are a few tips to do just that, with effectively developed SMS message content for your business:

Avoid buzz words – buzz words have recently been added to the spam recognition system with most mobile network providers as well as in-built software of some phones. So, avoid spammy words, marketing embellishments and promotional hyperbole in your SMS content.

Easy languages work best - Keep things straight-forward and easy to understand. Nobody likes to feel dumb when reading a promotional message. If your content is pushing the readers to open the dictionary alongside, then you probably will not generate too many leads out of that campaign.

Be on point as it is there is character limitation with SMS messages so there is really no space to add elaborate intros or punchy conclusions. Simply state your point in the simplest of words. If your product helps lose weight, then just state that. If you are running a sale, then just announce the discount offer, it is that simple.

State the number/offer first – don’t begin with fluff, it is usually best practice to simply state the percentage of your discount sale or day of product launch or opening of a store and then adding a short description about it. This will help grab the attention of the readers and drive them to open the message from a slew of other promotional offers stacking up in their inbox.

About the Author

Rajneesh Dawar is a Co-founder & Director at PRP Services Pvt. Ltd. - a Cloud Telephony and Messaging Solutions provider company.

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Author: Rajneesh Dawar

Rajneesh Dawar

Member since: Jul 18, 2014
Published articles: 8

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