Top brands are opting mobile video advertising for greater customer engagement

While planning on the latest marketing strategy, where would you prefer to list your advertisement - newspapers or digital marketing platforms?

In accordance with today’s scenario, chances are, you would prefer digital marketing tools over traditional mediums of communication like newspapers and radio etc. With the evolution of technology, marketing strategies have also developed. No longer can brands solely rely on the traditional communication channels. In order to reach and engage a maximum number of customers, digitization is important.

Now, people are on a constant search for desired products at their preferred time and place. And to attain the same, they are using more and more communication channels than ever before to choose their preferred brand or product. Therefore, brands must now go beyond to build a strong base by engaging consumers wherever they are and knowing their likes for better product delivery.

Transformation of traditional marketing strategies into mobile video advertising for better customer engagement

Brands are strengthening and creating an ever-lasting relationship with their customers. International brands like Proton, Panasonic, AIG, AIA, Celcom, CIMB, Panasonic, Acuvue Define, Urbanclap, Isetan and others have used this revolutionary mobile video advertising platform for personalized intercommunication and have earned better ROI. This format also becomes a profit generator for the forerunner, as it comes with a real-time tracking feature.

In countries like Malaysia, brands are switching over from the expensive use of app advertisements to a multimedia messaging systems like moLotus. The greetings or offer content is interactive and gets directly delivered to phone’s inbox leaving a positive impact on the receiver. Because of its easy accessibility, users find it more attractive. It has doubled the response rate than any other channel of communication.

Top brands that have got benefited from mobile video advertising platforms

1. Malaysia's leading car brand used this mobile video messaging platform to automated their personalized services like booking confirmation, welcome note, service due reminder and after service ratings. This saved significant expenses by replacing the hard copy, outbound call and other less effective communication channels with personalized messages. And it also increased brand value and created memorable experience for brands & customers while generating high revenues.

2. The renowned Malaysian bank, has completely transformed its marketing strategies by opting for moLotus. It has automated and digitalized the entire banking services like customer acquisition, digital documentation, retention, promotion & delivering special offers. It also helped in saving lots of printing and mailing cost and reducing manpower while driving greater revenue.

moLotus is quite a popular mobile video customer engagement platform, being used by several popular brands to connect with their customers better. Brands can tailor their messages according to customer’s interests and increase their loyalty tremendously. It is a medium for mobile advertising that runs without using any app or internet. This cost-effective mobile messaging medium comes with a real-time tracker for better advertisement analysis while it saves time and generates huge revenue for businesses.

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