Branding in a fragmented mediascape

Branding Agency in IndiaIntegrated Branding

Over the last few years, the media landscape has changed dramatically. The fragmentation between traditional, online and new outlets like influencer marketing, has made it more important than ever to have a strategic brand identity and message that works across platforms.

In an interview with CNBC, Unilever's chief marketing officer Keith Weed said "Using a variety of ways to communicate with people about your brand is a great opportunity but it also brings with it risks that people will experience it in many different ways".

Holistic branding is the need of the hour. To be strategic in the marketplace, a holistic branding approach studies and understands who you are as a company. It analyses the benefit your product/service offers and pinpoints the audience that will buy it. It looks at your entire business (people, processes and products) and ensures that all internal communications and staff are completely on board with the mission of the organization. Target audiences are clearly defined and a solution is tailored to align messaging/culture with overall identity.

Brand story isn’t just revealed on the letterhead or website. Although visual identity is critical, it’s only a part of the holistic approach. Branding is experienced across touch points: social media, ads, mobile apps, marketing collateral, exhibition design, customer service and even office branding. While design and messaging will differ, each communication must contribute towards building and maintaining the core values and brand voice.

The brand should be seamless and consistent across all channels - online and offline. That doesn’t mean that every piece of material you produce will look the same and convey the same message. An online ad will be meant to evoke response while a hoarding will drive brand awareness but the essence overall will be consistent and connected.

Interics Designs can partner with companies to build integrated brand communication that is aligned and appealing. Based on the important touch-points, Interics knits together holistic brand strategy to optimize brand building.

A multi-disciplinary creative design agency in India, Interics has almost 3 decades of proven expertise in Brand Strategy, Brand Identity Creation, Graphic Design and Environment Branding. Interics also excels in Corporate Identity programs, and has considerable experience in creative exhibition design and digital marketing.

Contact Interics on www.intericsdesigns.com

If you are looking for the best creative design agencies and advertising agencies in Pune, Mumbai, India, visit http://www.intericsdesigns.com/. Interics Designs specialized in brand identity, marketing communication, exhibitions, space design