Checklist for effective exhibition stalls

Most businesses in the corporate world know, and acknowledge, the value of trade shows. What’s more, the value doesn’t just hold good for the ‘big guns’. Even small businesses and startups can benefit from this platform.

Trade shows offer an opportunity for real-time interaction; for face-to-face communication with prospects and customers. It’s a platform to build brand and launch new products and services while staying abreast of what’s happening in your industry.

Exhibition Stall Design & BuildThere are some things to consider and inputs to incorporate - before, during and after the show - if you want your trade show booth to deliver effective return on investment. Here’s a smart checklist.

BEFORE THE SHOW

• Appoint a professional design agency
• Develop a creative stand with a strong key message
• Ensure proper presentation of your brand
• Train staff to man the stall
• Inform customers & prospects about your participation

DURING THE SHOW

• Ensure your staff is greeting visitors warmly and providing required information
• Offer refreshments and/or giveaways to attract visitors
• Distribute relevant sales collaterals
• Scan attendees' badges or collect business cards to create a record of people you meet

AFTER THE SHOW

• Follow-up with leads captured during the trade show
• Help your prospects move to the next level
• Review and analyze ‘lessons learned’
• If using a modular display system, dismantle and store components safely until the next show

SEED (Strategic Exhibition & Environment Display) can partner with you for complete Exhibition Design solutions from concept to commissioning. SEED is an Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Creative Exhibition Stall DesignWhatever your industry; no matter where the exhibition, SEED has the expertise and network to ensure creative and timely trade show booth build that optimizes impact and ROI.SEED - Smart Exhibition & Environment Display is a user experience design concept by Interics Designs Pvt. Ltd. offering complete Exhibition build & design, Environment Design solutions and Event Design & planning - from concept to commissioning. With a strategic approach to every brief, intelligent creative and proven expertise in production & stall construction, SEED ensures satisfaction and success for every assignment.

www.smartexhibitiondesign.com

Interics IN-SPACES has over 3 decades of expertise transforming spaces into engaging brand statements with seamless delivery.