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Facebook Ads VS Google Ads

Author: Shashank Sharma
by Shashank Sharma
Posted: May 23, 2018
google adwords Initially Google AdWords were ‘the ads’ if we wanted to grow our business and increase our prospects of getting a wide audience base. With the growing popularity of Facebook, manufacturers decided to go an extra level by providing informative content and letting people know about their product through Facebook. This led to the advent of Facebook ads. Now, we could socialize as well as promote our product or company. Ads were made more effective, appealing and attracted a wider spectrum of viewers. Now, Facebook is changing the way leads are generated on the internet and this is going to be a game changer. People are slowly creating a product’s journey with their respective Facebook advertisements. You can create audience out of existing people or followers on your page, through messenger, advertisements, lead forms, videos etc. So it brings to light the fact that what your audience sees on your page is going to affect them and influence them to follow you or your product.As we know, in the marketing industry trends play an important role, in fact what’s the cutting edge, what’s hot in the present market scene is the foundation of any marketing approach. We are moving towards new ways to communicate with our audiences. Here we are going to learn about what’s coming, take this as a learning opportunity to expand marketing efforts by analysing what’s going to be relevant for the upcoming year as far as advertisement platforms are considered. So, to stand out in today’s world of publicity and media presence, it is essential to understand the core of this industry. What makes you, a businessperson, alluring in order to get the maximum number of followers or customers. The more popular you become, the more the chances of you getting more customers. It all begins with marketing, especially social media marketing in this case. An appealing presence on the social media is guaranteed to give you the required edge over your contemporaries. The two main platforms that have emerged as the most sought after regarding online marketing are Facebook and Google, particularly Google AdWords and Facebook ads. Both of them are top class players in their category with one or the other having an edge over other small players. This makes them highly favourable for business persons. However it is really important to understand the nuances of both as they pertain to different sections of the society, particularly the online counterparts. So, some of the basic factors or say advantages of both these platforms are discussed below to help you make out the best option according to your requirements.
  1. Google is intent based. Someone types in a keyword(s) and Google gives results according to that. Ads are displayed accordingly. On the flip side, there is no intent in Facebook ads. Facebook is basically meant for socialising. People want to connect with and meet friends or new people. So, if you want to grow your business you should opt for Google AdWords as it provides need based results. On the contrary if you intend to grow your user base, publicise your company or product then Facebook ads are your best option.
About the Author

The Jigsaw is a video production company headquartered in Mumbai and operating across the globe. Headed by media professionals, associated with leading broadcasters in the country. The Jigsaw is into video production, animation.

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Author: Shashank Sharma

Shashank Sharma

India

Member since: Mar 26, 2018
Published articles: 72

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