What are the different sizes of Ads in Display Section?

What do you think of when you hear the term Display Ads? Confused? We totally understand and are here to help you understand the concept of Display Ad in the newspaper.

To start with, Display Ad is a form of newspaper ad which is published to create a better and more impactful visual engagement with the readers. Such newspaper advertisements are largely booked by the brands to create a strong customer base and build credibility. Display Ad in the newspaper mainly consists of an image or a template with minimal texts to convey the message. These Ads look super attractive which makes it easier for the brands to impose a significant mark in the minds of the readers so that they can recollect and engage with the brand more often. Such Ads are seldom booked by the individuals as they are an expensive form of advertisement. Hence, such Ads are mainly popular among the brands (top or mediocre) that serve the purpose of spreading the brand name among the mass.

What are the different sizes of a Display Ad?

By now, you must be able to understand the concept of Display ads in newspaper as you must have come across such Ads in the newspapers. Such Ads are published in every top-notch newspaper like Times of India, Hindustan Times, Economic Times, Dainik Bhaskar, The Hindu, to name a few.

What turns out to be yet another important factor for the brands is picking the right size for showcasing the advertisement. The size of Display Ad in the newspaper have three different sizes. These standard sizes are:

• Quarter Page Ad: The quarter-page Ad size covers only one-fourth part of the page with a small image and bare minimal text. It is mainly done by small brands or start-ups who are generally tight on budget but still looks forward to creating an engagement with the potential customers.
• Half Page Ad: The half-page Ad size is generally opted by mediocre or top shot brands when they seek to communicate some new information with their consumers. Such news may include the launching of a new product or upcoming discount event which will help in grabbing the attention of the readers.
• Full Page Ad: The full page Ad size is only done by brands who can afford to invest a lump sum amount to generate an enormous consumer engagement. The price of a full page Display Ad is quite high; hence it is best suited for big brands in the market when they intend to share a grand news with their already existing consumers.

However, that is not exactly where the size options end. You can also book Display Ads which appears to be smaller than quarter page Ad size. The unique part about this Ad size is that it can be customized as per your need. You have to choose the right length and breadth for publishing your Display Ads if you are planning to choose Ad size smaller than quarter page Ad size.

Book Display Ads through Bookadsnow

Get involved in booking Display Ads through Bookadsnow- a renowned online media planning portal who has made the task of booking newspaper advertisements an effortless process. With 30+ years of experience in the media industry, they have developed a strong relationship every leading media house across the nation. They are recognized by the INS and booking Display Ad through Bookadsnow will incur less expense as their Ad booking rates are extremely negotiable.

How to book Display Ads via Bookadsnow?

Step 1: Click on the Display Ad from the list of ad types.

Step 2: Select a newspaper of your choice from the list.

Step 3: You'll come across an online form made for the Display Ads.

• First, mention the location where you intend to publish your Display Ad
• Next, decide the size of your Ad campaign (quarter page, half page or full page).
• Upload the creative or the content of your Display Ad along with the date of release. If you are new to booking Display Ad and have no idea about the creative, Bookadsnow have readymade templates that will make things simpler for you and facilitate a better engagement of your Ad campaign.
• Lastly, mention your personal details along with a comment (optional) to put down your conditions followed by submitting your query.

Once you are done with the process of booking Display ads in the newspaper, our in-house media team will contact you and guide you with other details of your Ad campaign along with a budget for you.