Top 5 eCommerce Conversion Trends with Magento

Running a profitable eCommerce business always requires an in-depth knowledge of various marketing strategies. One of the most effective strategies is to improve website’s conversion rates with ongoing eCommerce trends. Every custom Magento development solution comes with a flexible approach to apply various methodologies to increase the web performance and profits.

First, you need to oversee your Magento eStore for web analytics. It will help you to check the factors that are causing low or fluctuating conversion rates. In case, you are not able to do this on your own, you can take assistance from some expert Magento developers. They will benefit you with a deep scan of your website following the issues and solutions to them.

Below are a few general areas of improvement on any web store to enhance user-experience and automatically increase conversions:

Personalize Your Website

Whether you deal in Apparels or any other industry, it is essential to personalize your websites. It should be done as per your target market or consumers.

It is of utmost importance to know your consumers in terms of their buying behaviors and demographics (age, country, gender etc.). You need to be aware of,

• How often they buy?

• What they buy more often?

• And, it is always good to know their spend limits.

You can collect every visitor’s data of your website and get to know products they browsed. It will help you to segment them and assign values as per their increasing or decreasing return visits. This way you can put your marketing efforts to each segment effectively without even wasting them.

Make Website Load Fast

Your website visitors always need fast loading web pages. It is a normal trait in every customer nowadays and they won’t stick around your website if it consumes more than 2.5 seconds. The marketers have set this time to be an average page load time for every website after a thorough research done on consumer behaviors.

As per a study, "64% of visitors who are dissatisfied with an eStore’s experience & page load time will definitely purchase elsewhere to your competitor."

You can start analyzing website’s page load speed by using some free of cost tools available i.e. Pingdom. A few recommendations to follow for Magento users:

• Migrate to Magento 2.x, if using Magento 1.x

• Clean Magento Logs

• Uninstall Pointless Extensions & Plugins

• Enable Caching

You may also take help from Magento Marketplace as it holds many extensions to support your business needs.

Make Your Products Easily Searchable

An easy product navigation on your Magento store always brings huge conversions. A customer is more likely to leave your website when not able to find the required products within a few seconds. Here, search box of eStore plays a vital role. You can use the following:

• Faceted Search- It includes filters like color, size, price etc. The customers are able to search the products easily with this kind of search.

• Auto-Completion- It is also a good practice to imply word predictions or search’s auto-completion for the customers. This way they do not need to fill in the complete box, they can simply type a word and get a drop-down list to choose from.

• Easy to Find Search Box- Make sure that your search box is easily visible to the customers.

Popular Payment & Shipping Options

With an increase of competition in the eCommerce markets, retailers are opting for more advanced payment and shipping options. Customers always prefer to buy from you if offered with multiple payment modes. A few of most popular payments modes include:

• Cash-on-delivery

• Credit Card Payment

Nowadays, we also find out some websites are offering 24-hour shipping on a request. It is also a marketing strategy to increase conversion rates. A custom Magento development comes with out-of-the-box payment integrations like Braintree, PayPal, and Authorize.Net payment gateways. You can hire expert Magento developers to suggest and implement more effective payment gateway for your eStore.

Keep Checkout Fast, Secure & Simple

A seamless checkout process always bring high conversion on your Magento store. Magento web development comes with a simplified checkout process i.e. One step checkout. It allows you to prevent cart abandonment occurred due to lengthy checkout processes. You can also enable text fields, discount coupons, an overall compact & user-friendly one step checkout.

Above-mentioned points are a few recommendations to follow. Otherwise, you can take help of custom Magento development solution provider to do the task for your and bring higher conversions.

I work as an eCommerce developer in reputed firm. I offer an exclusive range of high quality web development services for different projects related to eCommerce, advertising, marketing, etc.